Digital Marketing Specialist

at Bangor Savings Bank
Published December 26, 2023
Location Portland, ME
Category Default  
Job Type Full-time  


Looking for a fun, engaging, fast-paced position that allows you to be creative and bring your skills to work every day? Our Digital Marketing Specialist position may be the perfect fit! Our culture is one of our best assets. You will be a part of a team that represents and delivers our amazing “You Matter More” brand across our growing footprint throughout Northern New England. This is a full-time career opportunity based in Portland, Maine that provides both remote and on-site work options with a required minimum of three days a week in the office.

The Digital Marketing Specialist will be responsible for generation of video, photography, digital design creation, making edits to our website, web analytics management, and copywriting, all while ensuring the Bank’s brand and its subsidiaries are presented consistently and effectively. The right candidate will have professional-level competencies in website development and design, data & analytics, and graphic design.


  • Lead development, creation, and production of videos, including brand, promotional, and product videos.

  • Create and edit video content for multi-platform use and distribution including online and social media channels (Facebook, Twitter, YouTube, Instagram, LinkedIn, and Pinterest) and website.

  • Assist Marketing Supervisor and Marketing Manager with ongoing website content updates and creation of campaign landing pages, including photography and video.

  • Create and optimize website content and structure for search engines to improve organic search rankings and increase organic traffic.

  • Responsible for developing, analyzing, and reporting on web analytics using Google Analytics and Google Tag Manager.

  • Assist with the conceptualization, graphic design, and workflow of marketing collateral (print and digital) to support business lines, bank initiatives, and campaigns.

  • Consistently evaluate market changes, trends, and developments and update the marketing team to help improve the bank’s marketing strategies across digital and social platforms.

  • Manage and develop tracking and reporting metrics and trends with strategic analysis and recommendations.

  • Help ensure that the Bank remains, always, in compliance with all applicable federal and state regulations pertaining to marketing and online communications.

Employee Experience:

  • Work harmoniously and effectively with others. You will be an integral part of a small but very energetic and high producing team that works very closely together every day. Bonus - you will also be a part of a much larger team of over 1,000 BSB employees who are always working together to make the Bank the best it can be.

  • Keep focus upon the attainment of bank goals and objectives through a commitment to teamwork, customer experience, communication, and a culture of caring.

  • Ongoing education and research on the evolution of existing and new channels.

  • Perform additional duties as requested.

  • Foster a positive, team-oriented environment.

  • Conform to standards for punctuality, attendance, and professionalism per the Employee Handbook.

Knowledge/Skills/Experience Requirements:

  • Bachelor’s degree recommended but not required.

  • Excellent graphic design, written and oral communication skills with hyper attention to detail.

  • Proficient in Adobe Creative Suite, including but not limited to – InDesign, Photoshop, Illustrator, Adobe Premier Pro, Adobe Animate.

  • Professional competencies in photography and editing experience for marketing.

  • Professional competencies in in video creation and editing.

  • Knowledge of HTML and CSS.

  • Ability to design and develop high-converting landing pages that align with marketing campaigns and objectives.

  • Knowledge of web analytics including Google Analytics and Google Tag Manager.

  • Knowledge of SEO tools and principles.

  • Analytical and results-driven mindset.

  • Project management skills with ability to effectively prioritize tasks and meet deadlines.

  • Excellent customer experience abilities.

  • Ability to successfully manage the completion of multiple tasks simultaneously.

  • Ability to function efficiently and effectively under deadlines.

  • Works harmoniously with others in a fast-paced, deadline and detail-oriented department.

  • Eagerness to learn and grow in a fast-paced and unique company environment.

Operational/Compliance Leadership:

  • Assists in ensuring that the Bank complies with local, state, and federal regulations.

  • Participate in initiatives to improve bank processes and procedures.

Physical Demands/Conditions Requirements:

  • General office environment;

  • Moderate lifting (to 35 lbs.) required. Moderate reaching, walking, sitting, and standing required.

  • Valid driver’s license and availability to independently travel to various locations within the Bank’s footprint required.

External and internal applicants, as well as position incumbents who become disabled, must be able to perform the essential functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on an individual basis.

At Bangor Savings, we understand the importance of continuing to nurture an internal culture of excellence for each of our employees. We offer internal and external training to assist our employees in realizing their career aspirations including internships, lateral training, management training, and tuition reimbursement.

We also offer a unique set of benefits designed to support our employees in living their best life and achieving their goals. Our holistic health and wellness programs allows each employee to customize their approach to well-being. And our pay, rewards, recognition, and incentive programs ensure that they are well-compensated for a job well-done.

At Bangor Savings Bank, the work our employees do each and every day allows us to deliver on our promise to make a difference in the lives of people in New England in a way that really matters.

Bangor Savings Bank provides equal employment opportunities to all applicants and employees without regard to race, color, religion, gender, sexual orientation, age, national origin or any other class protected under state or federal law and affirmatively seeks to advance the principals of equal employment opportunity. In addition, the Bank is committed to providing equal employment opportunities to qualified persons with disability, veterans, and/or disabled veterans. No question on this application is intended to secure information to be used for such discrimination, this application will be given every consideration, but its receipt does not imply that the applicant will be employed. This application will remain active for a period of 90 days. If, after such time, you still wish to be considered for employment, you must reapply. Bangor Savings Bank does provide workers compensation coverage for employees injured on the job. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.