Digital Marketing Specialist

at Wagner Equipment Co.
Published December 20, 2023
Location Aurora, CO
Category Default  
Job Type Full-time  


Would you like to be part of a focused, dedicated team? Do you want to work and grow with other motivated, ambitious people?

Wagner Equipment Co. offers challenging career opportunities, extensive training and employee development along with an opportunity to grow your career and thrive under Wagner's reputation for excellence. We offer excellent benefits and supply you with the tools you need to maximize your potential and grow within Wagner.

Benefits include:

  • Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays
  • Medical, dental, and vision insurance
  • Life and AD&D Insurance
  • Retirement Plans -401K and Roth 401K , eligible employees can receive a company contribution up to 7%
  • Tuition Reimbursement
  • Employee Assistance Program (EAP)
  • CEFCU- Citizens Equity First Credit Union - Employees have access to services include payroll deductions savings, accounts, loans, VISA card, and more.
  • Additional Benefits include: Unum Supplemental life Insurance, Aflac Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans.

Digital Marketing Specialists (DMS) manage email and other digital marketing initiatives which are designed to generate leads and create market awareness for the products and services that Wagner Equipment Co. provides to customers. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As a digital marketing specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings. To be successful as a digital marketing specialist, you should demonstrate the ability to create accessible, engaging, and memorable content.

Pay Rate:$53,000.00 - $73,500.00 Annually
Pay rate is dependent upon education & experience.

Each Digital Marketing Specialists (DMS) is assigned to one of three areas:

  1. Earthmoving Prime and Aftermarket
  2. Power Systems Prime and Aftermarket, including but not limited to Nikola, various trailer products and other allied products sold and serviced through Wagner's Power Systems Division.
  3. Rental offerings including Heavy and Wagner Rents, allied products both sold and rented under Wagner's rental division. The Rental DMS, Wagner's Crushing/Screening and CES offerings and Sitech.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

  • Build, deploy, monitor, and report on automated email flows and customer journeys and manage an email frequency distribution plan.
  • Maintain archives of all produced advertising and promotional content.
  • Maintain CAT and Wagner Brand Identities in accordance with Global Advertising Framework
  • Collaborate with all Wagner departments in the development of appropriate content for departmental customer targeted email campaigns, and other digital assets.
  • Advise staff and management on how to best optimize their content.
  • Develop and design other web deployed and print media advertisements and promotions.
  • Ability to work in a team setting and manage priorities of multiple internal customers.
  • Ability to influence across the organization and work effectively with all levels of management and staff.
  • Ability to work well in a multitasking environment with frequent interruptions, paying close attention to details.
  • Ability to apply marketing and sales concepts for the development of campaigns and promotions.

  • Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective customers.

  • Ability to collaborate with Marketing Data Analysts to better understand and use Google Analytics to help guide content priorities, content needs and determine trends.
  • Conduct AB Testing for the purposes of optimizing automated nurture campaigns.
  • Knowledge of relevant hardware, software applications, and techniques used in email marketing such as Hubspot.
  • Shared ownership of Hubspot platform
  • Other duties as assigned by manager

Required Education and Experience:

  • High School Diploma or GED
  • College degree required.
  • 3-5 years' experience in digital/email marketing and promotion

Physical Demands & Competencies:

  • Standing, walking, talking, sitting, use of hands & hearing
  • Sedentary work that primarily involves sitting/standing but may require occasionally lifting and/or moving up to 25 pounds
  • Data Entry, telephone, reading/writing, reasoning, organizational, communication & math skills
  • Safety & Product Knowledge
  • Intermediate knowledge of Website development
  • Advanced knowledge of marketing concepts
  • Intermediate knowledge of Microsoft Word, Excel, Power Point and Outlook
  • Advanced knowledge of HTML, InDesign, Adobe Photoshop, and Illustrator

Travel Requirements:

  • 1-25%

Work Environment:

  • Noise: Quiet
  • Indoors

Other Duties:

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)