myCharge Job Description

Position: Digital Marketing Specialist

Location: Birmingham, Michigan, USA

Job Type: Full-time

Job Summary

We are looking for a Digital Marketing Specialist with a strong designer background and a creative mind to join our team. The ideal candidate will be responsible for developing and implementing digital marketing campaigns, creating engaging content, and analyzing campaign performance. The candidate should have a strong understanding of digital marketing concepts and be able to work collaboratively with cross-functional teams.

This position entails significant collaboration. Hybrid work is negotiable, with least 3 days in-office at our Birmingham location.

Responsibilities

• Develop and implement digital marketing campaigns across various channels, including email, social media, and search engines.
• Manage the day-to-day of all social media channels, including Facebook, Instagram, and TikTok.
• Create engaging content for digital marketing campaigns, including social media posts, email newsletters, and blog articles.
• Oversee influencer strategy and support corporate designer on design of assets for site, retailer sites, and Amazon.
• Analyze campaign performance and provide recommendations for improvement.
• Collaborate with cross-functional teams, including design, product, and engineering, to ensure that digital marketing campaigns are aligned with business objectives.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Design social assets, including graphics and videos, for use in digital marketing campaigns.
• Implement social calendar and brand strategy on social channels.
• Monitor social and advertising trends and provide recommendations for improvement.
• Implement email blast strategy and maintain email platform.
• Manage contact lists and create drip campaigns

Requirements

• Bachelor’s degree in graphic design, marketing, communications, or a related field.
• 3+ years of experience in digital marketing.
• Strong understanding of digital marketing concepts, including email marketing, social media marketing, and search engine optimization.
• Experience with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Excellent written and verbal communication skills.

Ability to work collaboratively with cross-functional teams.