Career Area:
Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Your Impact Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Our Americas Distribution Services Division (ADSD) provides governance and administration of Cat dealers across the U.S., Canada and Latin America.

We're committed to our customers, who build a better world with our products, services and solutions. We understand and show the value of why they should always choose us. We're exploring new ideas and opportunities - innovating to discover the breakthroughs necessary for tomorrow's growth.

Through it all, we are one team- creating and delivering world-class components and solutions superior to the competition. Learn more about the Caterpillar Experience

Job Summary:

As a Digital Marketing Specialist at Caterpillar, you will be the subject matter expert responsible to drive with our dealers the improvement of the digital marketing capabilities, especially focused on the tech stack (ecosystem of digital tools and systems) needed to enhance the online customers engagement, for a superior customer experience.

You will work closely with districts, global team, industry segment partners, and dealer senior leadership teams to execute the Marketing & Sales Excellence Program (MSEP) requirements and deploy the digital marketing standards with the goal of achieving dealer services growth with retail and small core customers in support of the Enterprise Strategy.

Additional Info:

• This position will require up to 30% of working time travel (both international and domestic travel).
• This position is located in Dallas, TX.
• Domestic relocation assistance is available.

What You Will Do:

• Support dealers with strategic engagement and implementation of digital marketing capabilities, with focus on the digital marketing tools and digital marketing online solutions such as Salesforce, HubSpot, etc., meant to drive enhanced customer engagement and experience.
• Drive dealer usage of marketing automation tools that allow boosting online customer engagement by providing dynamic digital experiences that trigger personalized customer journeys and monitoring the customer behavior with the goal of increasing the number of active retail customers.
• Assist in evaluation of Digital Marketing capabilities to drive consistency throughout the Region.
• Partner with Districts to develop and execute Excellence Program action plans for Digital Marketing elements.
• Facilitate change management within dealers to fully utilize omni-channel digital marketing capabilities and integrations with their Customer Relationship Management (CRM) tool.
• Work with the dealers to measure and monitor the effectiveness of their marketing sales funnel through CRM systems, helping them define processes and performance KPIs for a customer-centric marketing approach and maintaining an accurate customer database.
• Support Dealer Customer Experience metrics and initiatives to enable data-driven dealer improvements in both digital and physical touch points throughout the customer journey.

What You Have:

• Bachelor's degree in Data Science, Computer Science, Marketing, Engineering, Business or related discipline; OR equivalent years of professional, job-related experience
• Experience in CRM system design, marketing automation tools application development, software engineering, or other related experience
• Advanced knowledge of digital marketing channels, customer management tools and platforms, digital content management, marketing automation, and collaboration techniques
• Excellent communication skills needed to communicate the vision and drive the change
• Strong, proven interpersonal skills including public presentation proficiency and a demonstrated ability to earn trust and credibility with senior management teams
• Advanced leadership skills - ability to influence, build strong relationships, and lead change management
• Strong time management skills
• Fluency in written and spoken English
• Preferred candidates will also have previous customer sales or marketing knowledge/customer facing experience

What You Will Get:

The work you will be involved with will impact the Digital Marketing strategy across the Americas in collaboration with our 67 dealers. You will have the opportunity to effect positive changes in how we serve our 290K Retail/Small Core Customers.

About Caterpillar

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers. #Li

Relocation is available for this position.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

Not ready to apply? Join our Talent Community.