Digital Marketing Specialist

at AgeWell Solvere Living
Published December 12, 2023
Location Jacksonville, FL
Category Default  
Job Type Full-time  

Description

AgeWell Solvere Living is currently seeking an experienced Digital Marketing Specialist to join our amazing marketing team! This position is remote. Apply today! We look forward to speaking with you regarding this exciting opportunity!

About AgeWell Solvere Living:

AgeWell Solvere Living is a leading senior living management company dedicated to enhancing the lives of older adults through vibrant and engaging communities. Our mission statement is inspiring others to reach their full potential; from the residents who live in the communities to the team members who work there. With a commitment to providing exceptional care, innovative programs, and a supportive environment, we empower others to live their best lives. We are also a Certified Great Place to Work for 6 years in a row!

Responsibilities:

* Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across various platforms, including social media, email marketing, pay-per-click (PPC) advertising, and display advertising.

* Content Creation: Develop and curate engaging and relevant content for our digital channels, including blog posts, social media updates, email campaigns, and website content.

* SEO and SEM: Conduct keyword research, on-page optimization, and manage search engine marketing (SEM) campaigns to improve organic and paid search visibility.

* Email Marketing: Create, schedule, and analyze email marketing campaigns to drive engagement, nurture leads, and support resident retention.

* Social Media Management: Manage and grow our social media presence across platforms, create content calendars, and engage with our online communities.

* Analytics and Reporting: Monitor, analyze, and report on key performance indicators (KPIs) to measure the success of digital marketing efforts, providing insights and recommendations for improvement.

* Website Management: Collaborate with the web developer to maintain and update the company website, ensuring content is current and aligned with marketing goals.

* Collaboration: Work closely with the Director of Digital Marketing and cross-functional teams to align digital marketing efforts with overall marketing and business objectives.

* Stay Current: Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices to recommend innovative strategies.

Job Requirements:

* Bachelor's degree in marketing, digital marketing, or a related field (or equivalent work experience)

* 2+ years of experience in digital marketing.

* Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media advertising, email marketing platforms, and content management systems (CMS).

* Strong analytical skills with the ability to interpret data and make data-driven decisions.

* Excellent written and verbal communication skills.

* Creative thinking and problem-solving abilities to overcome challenges.

* Detail-oriented with strong project management and organizational abilities

* Ability to work independently and collaboratively in a fast-paced environment.

Benefits:

* Health, dental, and vision insurance

* 401(k) retirement plan

* Responsible Paid time off and holidays

* Ongoing professional development opportunities

Supportive and collaborative work environment