Digital Marketing Specialist

at Go Maverick Group
Published December 12, 2023
Location Richfield, OH
Category Default  
Job Type Full-time  

Description

Foundations Worldwide, Inc is an Ohio-based, rapidly growing, children's product company. Encompassing four core brands, our growth strategy is centered around expanding our owned eCommerce platforms along with our online platform partnerships with Amazon, Wayfair, Target, Walmart, and more. We are seeking an entrepreneurial-minded Digital Marketing Specialist to help grow our consumer brand, Child Craft. Reporting to the VP of Marketing, this person will have an impact across our integrated digital marketing ecosystem, with an emphasis on website publishing, social media, email marketing & automation, content strategy, and SEO. The successful candidate must be a driven individual with a creative mindset, strong attention to detail and excellent communication skills.

Responsibilities

At Foundations, there is limitless opportunity and plenty of room to grow. The following describes some of the core activities you will perform:

  • Manage strategic marketing campaigns from ideation to execution, maintenance, and reporting
  • Assist in developing consumer driven, product specific strategies
  • Create, track, and manage an engaging social media presence across Facebook, Instagram, Pinterest, and YouTube
  • Oversee production of original marketing content, including website copy, articles, blog posts, videos, and other materials
  • Identify and engage with social media followers, influencers, and encourage user-generated products reviews
  • Collaborate with internal teams on content creation, design, development, and product strategy.
  • Work with Product Development and Customer Service teams to discuss product launches along with best-in-class practices for audience building and engagement
  • Stay current on emerging trends within digital marketing
  • Create, manage, and implement content/campaign calendars
  • Manage, maintain, and grow email subscriber list
  • Use data to assess campaign performance and drive decisions, including funnel development and attribution modeling
  • Evaluate competitor trends and content distribution activities

Requirements

To be successful in this role, we are looking for the following:

  • 1-2 years of experience in digital marketing, specifically social media, email marketing and/or content creation.
  • Bachelor's degree in Marketing, Communications, Advertising/Public Relations, or related field
  • Experience with updating website content, images, merchandising and promotions
  • Ability to think strategically and drive results to grow the business
  • Analytical skills to interpret results and adjust campaigns accordingly
  • Comfortable using ESPs such as MailChimp
  • Demonstrated ability to develop and execute digital marketing strategies
  • Excellent written and verbal communication skills
  • Must have a natural curiosity and testing mindset with a desire to continually grow
  • Fast learner, self-motivated, and strong organizational skills with the ability to prioritize
  • Confident interfacing professionally within all levels of the organization

Nice to Have Experience & Skills:

  • Familiarity with any or all of the following tools: Google Analytics 4, Tag Manager, Search Console, SEMRush,, Screaming Frog, Google Merchant Center, Google Ads
  • B2C eCommerce and/or CPG experience
  • Involvement with on-site, off-site, and technical SEO - website conversion rates
  • Keyword research, planning, monitoring, and optimization
  • Shopping feed management and optimization
  • Paid media campaign coordination

Benefits

If you are looking to join a growing organization, with tremendous opportunity, where your hard work significantly impacts everyone's success, then Foundations Worldwide is the place for you. While we believe in work/life balance, we feel in-person collaboration is essential. This is an ONSITE position located at our Richfield, OH office. We offer personal flexibility with a competitive salary, bonus potential, full benefits (medical, dental, vision, life insurance) HSA, generous PTO, product discounts, and 401k options. Foundations Worldwide, Inc. is an Equal Opportunity Employer and complies with all applicable employment laws.