Digital Marketing Specialist

at Logos
Published December 10, 2023
Location Harrisburg, PA
Category Default  
Job Type Full-time  

Description

Job Type

Full-time

Description

About Logos:

Logos is a purpose-driven tech company dedicated to building technology solutions that equip the Church to grow in the light of the Bible. Our team is committed to increasing biblical literacy and accessibility for every Christian around the world. We do so by delivering value along three fronts: software tools, community collaboration, and rich digital content. Logos' solutions portfolio connects users to the Word and to their communities. Based in Bellingham, Washington, Logos also has operations in Chandler, Arizona, and Puebla, Mexico. This role is remote; preference will be given to candidates in one of our locations.

About the role:

The Digital Marketing Specialist will play a crucial role in managing and optimizing our organization's online presence. This professional will be responsible for overseeing and executing digital marketing strategies across various platforms, with a focus on social media, to enhance brand visibility, audience engagement, and growth.

Responsibilities:

  • Social Media Management: Administers and maintains our social media accounts, including Facebook, Instagram, X (any specific company social network), and YouTube. Plans, creates, and schedules content regularly to maintain an active and appealing online presence.
  • Content Planning: Designs effective content strategies that align with marketing objectives and brand identity. Develops content calendars and ensures brand voice consistency across all platforms.
  • Content Production: Generates high-quality written content and tailors it to channels to attract the audience and encourage interaction.
  • Scheduling and Posting: Uses post-scheduling tools to ensure timely content distribution. Optimizes posting schedules to maximize audience reach and engagement.
  • Tracking and Analytics: Monitors the performance of online posts and campaigns. Utilizes data analysis tools to evaluate key metrics and adjust strategies as needed.
  • Reporting and Analysis: Prepares periodic reports summarizing campaign performance and providing recommendations for improvement. Evaluate return on investment and strategy effectiveness.
  • Use of G4 Tools: Implements and utilizes analysis and tracking tools such as Google Analytics or any specific G4 tool to gain valuable insights into audience behavior and website traffic.
  • Interdepartmental Collaboration: Works closely with other departments, such as graphic design, sales, and content development, to ensure brand consistency and effective execution of digital campaigns.

Preferred Experience:

  • Previous experience of at least 2 years in digital marketing and social media management.
  • Solid knowledge of major social media platforms and scheduling tools.
  • Ability to generate creative and engaging content.
  • Knowledge of analysis and tracking tools, including G4.
  • Ability to perform data analysis and create reports.
  • Excellent written and verbal communication skills.
  • Results-oriented and problem-solving skills.
  • Up-to-date knowledge of digital marketing and social media trends.
  • Degree in Marketing, Advertising, Communications, or a related field.
  • Conversational English.

Benefits:

  • Highly competitive Family Medical, Dental, Vision, and Life Insurance.
  • 4 days of Paid Time Off (PTO) per year.
  • Law Benefits (15 days Christmas bonus, vacation days established by law, 25% vacation bonus).