Digital Marketing Specialist

at FrankCrum
Published December 9, 2023
Location Clearwater, FL
Category Default  
Job Type Full-time  


FrankCrum is a Top Workplace!

FrankCrum, voted by its employees as a Top Workplace in Tampa Bay for more than 10 years in a row, is a Professional Employer Organization (PEO) based in Clearwater, Florida. FrankCrum employs approximately 500 people who serve over 4,000 businesses by offering a full range of HR services, including payroll, employee benefits, HR consulting services and workers' compensation insurance. Our PEO is a family culture that encourages people to feel at home, collaborate, and respect each other and we live by our Pillars of Excellence which are Integrity, Prosperity, and Affinity!

Click here to learn more about FrankCrum!

The Role You'll Play to Create Success

We are happy to announce a full-time, possible hybrid, Digital Marketing Specialist position filled with many exciting opportunities! In this role, you will have the opportunity to impact the FrankCrum business everyday by performing tactical marketing support for the full portfolio of FrankCrum companies: PEO, Insurance Carrier, Insurance Agency, and Staffing.

  1. Manages email sending process from HubSpot CMS for all brands, including FrankCrum PEO, Frank Winston Crum Insurance, FrankCrum Staffing, as well as internal corporate communications.
  2. Acts as final reviewer of emails, including copy, formatting, and email settings.
  3. Notifies internal departments about upcoming emails to bring awareness about client-facing communications.
  4. Ensures emails are sent promptly to the correct audience and contain the correct information.
  5. Works cross-functionally with CRM department for such things as list imports when needed.
  6. Assists Digital Marketing Manager with enterprise-wide digital marketing initiatives, including email campaigns, lead gen campaign development, paid ads, implementing website updates, and more.
  7. Conducts SEO research using SEMrush and Google Trends to implement updates for site technical performance and maintain site health.
  8. Implements updates usingonline tools to maintain ADA compliance on websites.
  9. Manages Google Business Profiles.
  10. Tracks and analyzes digital marketing initiatives, including email and web analytics, and reports on trends/findings monthly.

Role Breakdown

  • Email Management - 30%
  • Other projects/Assisting and Collaborating with Digital Marketing Manager - 25%
  • Analytics/Reporting - 25%
  • SEO Research/Site Audits - 20%

The Attributes We Seek

Keys to success in this position include knowledge of current marketing fundamentals and best practices, the latest marketing trends, and demonstrated success in optimizing web, email, and social media platforms. Three (3) years of experience in marketing and/or analytic-focused tools and a bachelor's degree in public relations, Marketing, Communications, Advertising or Journalism is required. A minimum of two (2) years of experience in digital marketing with HubSpot or other marketing automation tools, as well as working knowledge of HTML, CSS, and JavaScript and basic skills in Adobe Suite, is required.

Our Competitive Benefits

Along with this great opportunity, FrankCrum also provides exceptional benefits from top carriers including:

  • Health Insurance is zero dollar paycheck cost for employee's coverage and only two-hundred-twenty-five dollars a month for family!
  • Dental and Vision Insurance
  • Short Term Disability and Term Life Insurance at no cost to the employee
  • Long Term Disability and Voluntary Term Life Insurance
  • Supplemental insurance plans such as Accidental, Critical Illness, Hospital Indemnity, Legal Services and Pet Insurance
  • 401(k) Retirement Plan where FrankCrum matches 100% of the first 4% the employee contributes, and the employee is immediately vested in the employer match
  • Employee Assistance Program at no cost to the employee
  • Flexible Spending Accounts for Medical and Dependent Care Reimbursement
  • Health Savings Account funded by FrankCrum
  • Paid time off and holiday pay
  • Education reimbursement up to five thousand two hundred fifty dollars tax free per calendar year
  • PTO cash out
  • Tickets at Work
  • Access to the Corporate America Family Credit Union
  • Employee and client referral bonus programs
  • Paid volunteer time

What's Special About FrankCrum

FrankCrum, a family-owned business-to-business entity since 1981 made of several companies: FrankCrum Corporate (a professional employer organization), FrankCrum Staffing, Frank Winston Crum Insurance Company, and the FrankCrum Insurance Agency - all based in Clearwater, Florida. This "family of employer solutions" employs more than 400 people who serve over 4,000 clients throughout the United States. FrankCrum employees are trained to deliver high value through exceptional customer service and treat clients and coworkers like family. By living by our Brand Pillars (Integrity, Affinity, and Prosperity) employees are recognized at quarterly events for exceptional customer service and milestones in tenure.

The FrankCrum headquarters spans 14 acres and includes a cafe, subsidized for employees. Menus include made-to-order breakfast, hot lunch options and even dinners that can be ordered to-go, all at very affordable prices. The cafe also plays host to monthly birthday and anniversary celebrations, eating and costume contests, and yearly holiday parties. Through the input of its own employees, The Tampa Bay Times has recognized FrankCrum as a Top Place to Work for more than 10 years in a row! FrankCrum also supports several community efforts through Trinity Cafe, the Homeless Empowerment Program, Angel Tree, and Clearwater Free Clinic!

If you want to play this role to positively impact our client's day-to-day business, then apply now!

FrankCrum is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.