Digital Marketing Specialist

at The LaSalle Network
Published December 9, 2023
Location Naperville, IL
Category Default  
Job Type Full-time  

Description

LaSalle Network is looking to hire a Digital Marketing Specialistfor a large CPG brand in Illinois.Have an interest in digital marketing and analytics, social media marketing and/or strategic communication? This position is for you!

This will be ahybrid schedule, with three days/week onsite in the Naperville, Illinois area.

Digital Marketing SpecialistResponsibilities:

  • Create digital marketing campaigns
  • Ensure consistency in the brand messaging
  • Prepare emails and newsletters to send to current customers
  • Optimize the business website to increase online traffic
  • Follow best practices for social media marketing on different platforms
  • Track marketing metrics and analyze digital data to measure marketing success

Digital Marketing Specialist Requirements

  • Bachelor’s degree in marketing and/or similar field
  • Experience with leading and managing social media marketing campaigns
  • Knowledge of email, newsletters, push notification and display advertising campaigns
  • Ability to use SEO, SEM and marketing databases for promotional purposes
  • Understanding of landing pages optimization, user funnels and A/B testing
  • Proficiency in using website analytics tools, ad serving tools and marketing software

Thank you,

Natalie Saccone
Senior Project Manager
LaSalle Network

#LI-DNP

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over twodecades, LaSalle has helped organizations hire faster and connect top talent with opportunities, fromentry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative,Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and ExecutiveSearch. LaSalle offers staffing and recruiting solutions to companies of all sizes and across allindustries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture,revenue and industry-based awards from major publications and having its company experts regularlycontribute insights on retention strategies, hiring trends and hiring challenges, and more to nationalnews outlets.

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