Digital Marketing Specialist

at Raftelis
Published December 8, 2023
Location Charlotte, NC
Category Default  
Job Type Full-time  


Company Description:

Raftelis is a leader in financial, management, communication, and technology consulting for local governments and utilities. We provide insights and expertise to help these organizations operate as high-performing, sustainable entities, and, ultimately, make their communities better places to live, work, and play. Raftelis has a strong culture built on mutual respect and developing close working relationships with our team members.

Job Summary:

The Digital Marketing Specialist will report to the Marketing and Creative Director and will be a key part of our Creative Services Team, which is a tight-knit, collaborative group of eight design and marketing professionals. This person will play a pivotal role in developing, managing, and executing Raftelis' digital marketing strategy. In addition, this person will help tell our organization's story and enhance brand awareness by crafting content and leading digital marketing initiatives. We're looking for someone who takes initiative, thinks outside of the box, and is excited about working with an established and well-respected brand to take our digital presence to the next level.

Primary Responsibilities:

Digital Strategy:Work with the Marketing and Creative Director to develop and implement a digital marketing strategy that promotes our brand, enhances engagement, and drives interest across all digital channels. Constantly consider new approaches to improve our digital marketing performance.

Content Development:Work with our technical staff to conceptualize, develop, and write engaging marketing content with a style and voice that is consistent with our brand. Serve as brand journalist, proactively seeking new content ideas about key issue areas from across the firm. Manage our content calendar to ensure we have the content necessary to meet our objectives.

Hubspot: Maintain, manage, and optimize our use of the Hubspot CRM and marketing platform by developing and implementing enhancements to our processes and encouraging optimal use of the tools across the firm.

Website and SEO:Provide insights into enhancements of the website from a content and user experience standpoint, including developing strategy and content for CTAs. Develop website content and make content updates using WordPress CMS. Conduct SEO analysis and implement content changes to improve SEO.

Email Marketing:Collaborate with our in-house graphic designers and technical staff to develop and distribute email marketing campaigns. Develop and implement marketing automation tactics to enhance engagement with audience.

Social Media:Guided by our social media strategy, manage Raftelis' social media accounts (primarily focusing on LinkedIn, also with accounts on Facebook and X), including maintaining and populating social media calendar, gathering and developing content, working with in-house graphic designers to develop graphics, posting content, monitoring engagement, tracking performance, and managing social media advertising. Also, update the social media strategy annually and explore new social media platforms (like Instagram) that could enhance our brand.

Metric Reporting:Report on the performance of our digital marketing efforts across all channels and gather performance metric insights to inform marketing strategy.

Other tasks as requested


  • 4+ years of digital marketing experience
  • Bachelor's degree in marketing or related field, or equivalent experience
  • Experience in social media management, email marketing, WordPress content management, and basic SEO
  • Experience with Hubspot
  • Strong writing and editing skills and experience with content development
  • Team player with excellent communication skills
  • Ability to manage multiple tasks in a fast-paced, deadline-driven work environment

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they can perform every job description task. We are most interested in finding the best candidate for the job, and that candidate may come from a less traditional background. We will consider any equivalent combination of knowledge, skills, education, and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.

Additional Preferred Skills (not required):

  • Knowledge of Webflow
  • Knowledge of Adobe Creative Suite programs, including InDesign, Illustrator, Photoshop, and Acrobat
  • Knowledge of Canva
  • Knowledge of basic video production and editing
  • Knowledge of professional services/consulting/engineering industry or municipal government


Working for a values-based organization focused on growth with an exceptional reputation in its industry, employees receive:

  • Company-paid medical and dental benefits
  • Health Savings Account with company contributions
  • Medical and Dependent Care Flexible Spending Accounts
  • Vision Insurance
  • Company paid Life and Disability Insurance and Employee Assistance Program
  • Discretionary paid time off program and education reimbursement program
  • Hybrid working arrangement (3 days in the office and 2 days remote)
  • 401(k) with company contributions

The salary range for this position is $63,000-$85,000.

Additional Information:

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. We use E-Verify. Raftelis is committed to providing equal employment opportunities and our sincere belief in the dignity of each employee, it is our policy to prohibit harassment based on race, national origin, color, age, sex, marital status, domestic partner status, sexual preference, medical condition, disability, religion, or veteran status. To learn more about Raftelis and apply, please visit

Raftelis is committed to providing reasonable accommodation for individuals with disabilities in employment. To request a reasonable accommodation to participate in the job application or interview process, contact Lisa Wilson, Director of Human Resources at 704-910-8961.