Omnichannel Marketing Specialist

100% on-site

Days: M-F

The U.S. Omnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams. In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a BMS brand. You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.

Purpose/Objective of the job:

Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.

Key Responsibilities and Major Duties:

Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy

Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs

Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)

Partner with the Brand, digital agencies, media partners and the BMS Production team to define project strategy, scope, timelines, and deliverables

Lead pull through of DTC and HCP digital tactics and media programs that drive business impact

Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics

Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics

Monitor project status and provide regular reporting on progress, challenges, and solutions

Demonstrated digital and DTC/HCP program experience

Demonstrated ability to track and manage annual digital programs

Specific Job Responsibilities:

Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.

Experience in pharmaceutical omnichannel strategy and digital marketing

Experience leading digital engagement, channel, and analytics activities

Proven ability in managing digital agencies, vendors, and cross-functional support teams

Competence in developing, evaluating, and activating media plans

Demonstrated ability to successfully navigate internal MLR review processes

Prior Digital or Media Marketing Agency experience is a plus

Strong oral and written communication skills

Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM

**Company:** Bristol Myers Squibb

**Req Number:** 5c51a0c7

**Updated:** 2023-12-05 02:17:23.930 UTC

**Location:** Lawrence Township,New Jersey

Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.