Digital Marketing Specialist

at Peoples Bancorp (OH)
Published December 5, 2023
Location Marietta, OH
Category Default  
Job Type Full-time  


Job Purpose This position is responsible for driving digital marketing to acquire new households and deepening customer relationships across various LOBs throughout the bank. This person will also track, analyze, and optimize key performance indicators for digital channels, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media (including paid). This person will be digital-savvy and KPI-driven. Job Duties Specific responsibilities for this position will include, but may not be limited to, the following: Ideate, execute and evaluate experiments to constantly drive optimization of our Pay Per Click (PPC), Paid social and programmatic campaigns. Develop experience implementing multi-channel digital marketing strategies and tactics including SEO/SEM, PPC, social media, display, retargeting, etc. Primary point person for corporate social media handles. Partner with others to drive increase in web traffic, primarily for purpose of new leads and to deepen client relationships. Responsible for paid digital advertising campaigns on partner websites that include non-targeted and targeted ads. Will perform special projects as assigned. Education, Experience and Job Skills Bachelor\'s degree required. At least 2 years of experience in digital marketing. Financial services experience preferred. Experience with Google Analytics and Ads, and other core digital marketing systems and tools. Experience with paid social marketing (Facebook, Instagram, Linked In, YouTube, Twitter) Ability to mine and leverage social profile and targeting data to offer the right product to the right person at the right time. Experience in SEO, key word optimization and content development. Proficient in leveraging PPC to efficiently drive volume through the channel. Proficient with Microsoft Office products. DATA and KPI enthusiast. Energetic, proactive, results-drive and passion for test and learn across channels and platforms. Ability to work effectively in a team environment. Basic Qualifications Bachelor\'s degree required. Equal Opportunity Employer M/F/Disabled/Vet; For inquiries regarding employment with Peoples Bank, email [Click Here to Email Your Resumé]. Working Together. Building Success.