Digital Marketing Specialist

at Mosaec
Published December 2, 2023
Location Minneapolis, MN
Category Default  
Job Type Full-time  


Minneapolis, Minnesota, The Digital Marketing Specialist serves as a dedicated resource to the University of Minnesota Foundation (UMF) Marketing and Communications team, focused on Event-related digital marketing for University colleges and schools partnering with UMF. The person in this role is responsible for project management, email marketing, and digital content creation as part of the Digital Engagement teamâs efforts to better engage U donors and event attendees. This position is responsible for fast-paced, digital initiatives that are scheduled and unscheduled, highly customized, and recurring marketing projects. The Digital Marketing Specialist serves as a tenacious project specialist who creates and maintain effective processes, builds relationships with partners, and executes strategic, branded, and compliant digital campaigns for U-wide event-related activities supporting U fundraising objectives, as well as the cultivation and stewardship of donors. UMF provides a hybrid work schedule with 2-3 days required in the office. Starting salary: $50,000- 55,000 based on experience. Responsibilities Email marketing program management (60%) Execute email marketing work, including building, testing, and executionâ”ensuring branded, compliant, user-friendly, and timely output that aligns with industry trends. Follows established procedures and guidelines for email processes including but not limited to deadline management, intake, prioritization, timing, communication, approval, and execution. Create and oversee email applications, including but not limited to, coding, testing, troubleshooting, and developing and modifying specifications. Assist with long-term email analysis and preparation of detailed design specifications for system integration and upgrades. Use Salesforce Marketing Cloud and HTML to build, test, and send UMF email communications, some of which include photos, galleries, surveys, videos, or other interactive components. Maintain an organized digital file system for all email assets. Evaluate metrics to make recommendations for ongoing development, innovation, efficiencies, and enhancements based on results. Project and Relationship management (30%) Coordinate digital marketing projects and tasks, while effectively collaborating with the Foundation team, colleges, departments, and campuses to advance UMFâs mission. Contribute to digital communication projects for UMF Events including, but not limited to email marketing, social media, and digital strategy Execute email marketing calendar schedule management, content and asset management from partners, deadline enforcement, testing, review, and authorization processes. Work with UMFâs IT data team to help ensure U procedures and guidelines are followed. Establish and manage relationships with partners to facilitate efficient and effective email and web execution, including day-to-day communications and trouble-shooting. Adhere to UMF and U of M branding guidelines, working closely with UMF design and editorial services for copy and graphic elements in support of all digital marketing. Work with Foundation, University, and subject matter experts to recommend ways to improve digital marketing results and workflow processes. Marketing support (10%) Triage work related to UMF Event marketing and content creation related to these events. This includes work with email, social, web, and other areas as needed. Be a single point of contact for the Events team and work with team members on the Digital Engagement team on web development builds related to Events. Update and maintain HTML and CSS in CMS templates. Work with Event and Digital Engagement partners on content and project plans for event-related social media. Demonstrate commitment to valuing diversity and contributing to an equitable and inclusive working and learning environment (exhibit 100% of the time) Continuous learning in diversity, equity and inclusion for oneself and team via training, podcasts, articles, etc. Seek to explore and understand cultural differences and create a culture of belonging. Develop and employ anti-racist practices and principles to accomplish work. Advocate for employees of all ethnicities, genders, ages and backgrounds Cultivate and develop inclusive and equitable working relationships with employees, colleagues, stakeholders, etc. Required: Bachelorâs degree in Communications, Journalism, Marketing, or a related field OR a combination of related education and work experience in the areas of application/web/systems development to equal four years. Skills in with mass email systems, such as SMC, Constant Contact, Mail Chimp, etc. Skills in with HTML coding, inline CSS (i.e. creating tables, links, etc.), and alt text. Proficiency in building/deploying email campaigns, quality assurance, and reporting. Demonstrated project management skills. Demonstrated writing, communication, and proofing skills and self-drive in managing and executing marketing tasks. Proven record for problem solving and successful completion of projects. Strong organizational skills, exemplary attention to detail, and the ability to multitask, prioritizing a high volume of projects at one time. Ability to work with diverse departments across an organization. Preferred: One or more years of experience in application/web/systems development One or more years of experience with email service provider SMC including ability to use AMPscript, the SMC scripting language for messaging. Understanding and ability to create and use email data extensions. Experience with the Adobe Photoshop and Canva. Demonstrated strong graphic design, layout, typography, image manipulation, and color correction skills. Demonstrated ability to work with responsive/fluid designed HTML templates. Experience managing digital advertising campaigns, data analysis and audience segmentation. Familiarity with using Litmus, Hootsuite, and other digital marketing tools. CAN-SPAM compliance knowledge.

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