Digital Marketing Specialist

at Alliance Franchise Brands
Published November 25, 2023
Location Plymouth, MI
Category Default  
Job Type Full-time  


Alliance Franchise Brands is seeking s a Digital Marketing Specialist supporting development. This position is responsible for leveraging digital channels and technologies to promote our brands, and ultimately drive online engagement, traffic, and conversions.

Essential functions

  • Digital Strategy:
    • Develop and execute comprehensive digital marketing strategies to achieve business objectives.
    • Stay abreast of industry trends and emerging digital platforms.
  • Online Campaign Management:
    • Plan, execute, and optimize digital marketing campaigns across various channels (social media, email, SEO, SEM, etc.).
    • Monitor key performance indicators (KPIs) and adjust strategies for optimal results.
  • Content Creation and Optimization:
    • Create engaging and relevant content for digital channels.
    • Optimize content for search engines (SEO) and user experience.
  • Social Media Management:
    • Manage and grow the company's presence on social media platforms.
    • Develop and implement social media campaigns to increase brand awareness and engagement.
  • Email Marketing:
    • Plan and execute email marketing campaigns, including segmentation and A/B testing.
    • Analyze email campaign performance and implement improvements.
  • Analytics and Reporting:
    • Use analytics tools to track, analyze, and report on digital marketing performance.
    • Provide insights and recommendations based on data analysis.
  • Paid Advertising:
    • Plan and implement paid advertising campaigns (Google Ads, social media ads, etc.).
    • Monitor and optimize ad performance for maximum ROI.
  • Website Management:
    • Collaborate with web developers to optimize website content and user experience.
    • Implement strategies to drive traffic and conversions.
  • Budget Management:
    • Manage digital marketing budgets effectively.
    • Allocate resources for maximum impact across various channels.
  • Stay Updated on Industry Trends:
    • Keep abreast of digital marketing trends, tools, and technologies.
    • Implement innovative approaches to digital marketing strategies.
  • Event Planning Support


  • Strong creative and analytical skills
  • Analytical mindset with the ability to interpret and act on data insights.
  • Excellent communication and collaboration skills
  • Stay up-to-date with industry trends, best practices, and emerging technologies
  • Ability to work collaboratively in a cross-functional environment
  • Familiarity with digital marketing tools and platforms

Work environment

  • Remote

Required education and experience

  • Undergraduate degree
  • Bachelor's degree in marketing, digital marketing, or a related field
  • Proven experience as a Digital Marketing Specialist or in a similar role
  • In-depth knowledge of digital marketing channels and best practices
  • Proficiency in using digital marketing tools and analytics platforms
  • Ability to take direction and see projects and tasks through to completion
  • Proficient in Microsoft Office

Preferred education and experience

  • Certification in digital marketing is a plus
  • Preferred experience in B2B, franchising or other multi-location environment

Value of Joining our Team

  • We offer flexible health and insurance options including medical, dental and vision, employee, spouse, and child life insurance, short-and long-term disability, Healthcare FSA and Dependent care FSA, critical illness, and accident insurance. We also offer an Employee Assistance Program to support the well-being of you and your family.
  • We provide paid holidays and paid time away to spend with your family and friends.
  • Plan for the near and long-term with our 401K retirements savings plan with matching company contributions.
  • Bonus eligibility

About Us

Alliance Franchise Brands LLC and its subsidiary, KK Printing Canada ULC, are the franchisors of more than 600 locations in North America operating the company's brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, and RSVP. Alliance Franchise Brands is proud that three of our brands (Including RSVP) were selected for the 2022 Entrepreneur 500 list.

Independently owned and operated franchises provide national, regional, and local businesses and organizations with a one-stop resource for technologically advanced and strategically sound solutions for their graphics communications needs.

In total, Alliance Franchise Brands serves more than 600 franchise members in the U.S., Canada, and England with system-wide sales of more than $380 million.