Houston, TX

Direct Hire

Salary Range : $75,000 - $120,000

Digital Marketing Specialist
Job Description

• Determine appropriate audiences for advertising goals
• Research ideal audience interests and locations to maximize advertising reach
• Develop copy, images, and advertisement layouts and designs
• Publish digital marketing campaigns
• Implement email marketing campaigns
• Work together with website host and engineers to create joint advertising efforts, remarketing, tracking, landing pages, quizzes, and additional advertisement-to-webpage marketing
• Measure digital traffic
• Monitor social media and google analytics
• Monitor advertising spend, leads, and conversations
• Scale campaigns to maximize ROI
• Research new advertising methods and platforms based on audience
• Brainstorm and implement conversion experiments and test

Requirements and Skills

• Proven work experience as a digital marketer
• Hands on experience with Facebook, LinkedIn, and Google marketing platforms
• Must have created, placed, and modified digital ads
• Experience writing ads, informational pieces, and website copy
• Understanding of layout aesthetics
• Familiarity with software like Adobe Suite, Photoshop, Canva, and content management systems
• An ability to perform well in a fast-paced environment
• Excellent analytical and multitasking skills
• Marketing, advertising, or computer science degree preferred

Location
Houston, Texas - In Person