Digital Marketing Specialist

at Harris
Published November 25, 2023
Location Richmond, VA
Category Default  
Job Type Full-time  

Description

We are seeking a talented and creative Digital Marketing Specialist to join our marketing team. The ideal candidate is passionate about digital marketing, possesses a strong understanding of online marketing strategies, and is skilled in using various digital channels to drive results. As a Digital Marketing Specialist, you will play a key role in developing and implementing our digital marketing campaigns to achieve our company's goals.

Position is open to Forest, VA surrounding area or Remote, US. This position pays between $40-55K USD, depending on experience.

What your impact will be:

  • Collaborate with the marketing team to develop and execute comprehensive digital marketing strategies aligned with the company's objectives.
  • SEO: Optimize website content for search engines to improve organic visibility, keyword rankings, and site traffic.
  • Content Marketing: Create and manage high-quality, engaging content across various digital platforms, including blogs, social media, email marketing, and video.
  • Social Media Management: Develop and maintain a strong presence on social media platforms, creating and curating content, and engaging with the community to build brand awareness and customer loyalty.
  • Paid Advertising: Plan, implement, and optimize paid advertising campaigns (e.g., Google Ads, LinkedIn Ads) to drive traffic, conversions, and ROI.
  • Email Marketing: Develop and execute email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
  • Analytics and Reporting: Monitor key performance metrics and provide regular reports on the effectiveness of digital marketing efforts, making data-driven recommendations for improvements.
  • Conversion Rate Optimization (CRO): Analyze website user experience and implement strategies to improve conversion rates, such as A/B testing and landing page optimization.
  • Industry Analysis: Stay informed about industry trends and emerging digital marketing technologies.

What we expect:

  • Bachelor's degree in marketing, Digital Marketing, or a related field.
  • 3-5 years of experience as a Digital Marketing Specialist or similar role.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, email marketing platforms, and social media management tools.
  • Strong understanding of SEO best practices and experience with keyword research.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Analytical mindset with a data-driven approach to decision-making.
  • Strong project management and organizational skills.
  • Ability to work independently and collaboratively in a team environment.

What we can offer:

  • An attractive compensation package
  • A casual work environment
  • Full range of employee benefits 401(k), Health Insurance (medical, dental, vision, life, short and long-term disability, AD&D).
  • Paid Vacation