Digital Marketing Specialist

at Galen College of Nursing
Published October 30, 2023
Location Louisville, KY
Category Default  
Job Type Full-time  

Description

Description

This position is incentive eligible.

Introduction

Are you passionate about delivering superior work outcomes? At Galen College of Nursing, we are committed to a single purpose: offering excellence in nursing education. Our staff and administration live out our vision! We change the life of one to care for the lives of many. Jump-start your career as a Digital Marketing Specialist today with Galen College of Nursing.

Benefits

At Galen College of Nursing, we want to ensure your needs are met. We offer a comprehensive package of medical, dental, and vision plans along with unique benefits, including:

  • Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
  • Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
  • Free counseling services and resources for emotional, physical and financial wellbeing
  • 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
  • Employee Stock Purchase Plan with 10% off HCA Healthcare stock
  • Family support through fertility and family building benefits with Progyny and adoption assistance.
  • Referral services for child, elder and pet care, home and auto repair, event planning and more
  • Consumer discounts through Abenity and Consumer Discounts
  • Retirement readiness, rollover assistance services and preferred banking partnerships
  • Education assistance (tuition, student loan, certification support, dependent scholarships)
  • Colleague recognition program
  • Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
  • Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits

Note: Eligibility for benefits may vary by location.

You contribute to our success. Every role has an impact on our students’ lives and you have the opportunity to make a difference. We are looking for a dedicated Digital Marketing Specialist to be a part of our team.

Job Summary and Qualifications

The Digital Marketing Specialist will stay current with digital marketing and media trends, with a heavy focus on demand and lead generation of students. Key responsibilities will include assisting in the development, execution, and delivery of digital marketing campaigns as well optimization of digital experiences. Building, maintaining, and analyzing web, digital media and performance marketing reports will be essential.

Position Responsibilities:

  • Play key role in the research, planning and execution of organic search campaigns (SEO) based on strategic objectives and goals.
  • Support the development and execution of lead nurturing and marketing automation initiatives.
  • Assist in planning and execution of advertising and lead generation digital media campaigns.
  • Support the maintenance and evolution of performance marketing reports
  • Stay current with social/digital media trends and make recommendations as necessary on the direction and new modes of communication.
  • Update website/social media/other content as needed
  • Other duties as assigned.

Position Requirements

  • Education: Bachelor’s degree in related field preferred.
  • Experience:
    • Demonstrated experience with lead generation campaigns leveraging SEO, SEM, social (integrated digital media) and conversion rate optimization (CRO) tactics.
    • Strong SEO, SEM and content marketing experience, including researching, planning and executing organic search campaigns.
    • Experience creating, maintaining, and analyzing digital media/web reporting, in particular performance marketing reports. You find innovative ways to approach marketing tactics by leveraging analytics and data insights.
    • Ability to see a marketing plan at a strategic level, use knowledge of digital media, web, and user experience to launch and improve performance of our campaigns
    • Experience with tagging, tracking, and data integrations that powers Galen’s marketing technology stack. Database management a plus.
  • Special Qualifications: 5 + years in a similar role. College/Online University student recruiting a plus.
  • Physical/Mental Demands & Work Environment: Ability to sit for 8 hours at a time
  • Degree of Supervision: Minimal

Galen College Values:

Inclusivity: I foster an environment that provides opportunities for every individual to reach their full potential.

Character: I act with integrity and compassion in all I do.

Accountability: I own my role and accept responsibility for my actions.

Respect: I value every person as an individual with unique contributions worthy of consideration.

Excellence: I commit myself to the highest level of quality in everything I do.

At Galen College of Nursing, we offer a unique educational experience we call Pure Nursing. With a focus on nursing education, our knowledgeable and caring faculty and staff take a personal interest in helping our students achieve their goals. Galen is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award Associate, Baccalaureate, and Master's Degrees. Our baccalaureate degree in nursing program is accredited by the Commission on Collegiate Nursing Education (CCNE), and the associate and master’s degree in nursing programs are accredited by the Accreditation Commission for Education in Nursing (ACEN). For complete information related to Galen’s accreditation status, please visit our website.

"Galen College of Nursing is a college focused on expanding access to quality nursing education. Our culture is at the forefront of everything we do. We offer a unique educational experience called Pure Nursing. With a focus on nursing education, our knowledgeable and caring faculty and staff take personal interest in helping our students achieve their goals. Galen is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award Associate, Baccalaureate, and Master's Degrees. Our baccalaureate degree in nursing program is accredited by the Commission on Collegiate Nursing Education (CCNE), and the associate and masters degree in nursing programs are accredited by the Accreditation Commission for Education in Nursing (ACEN). At Galen we change the life of one to care for the lives of many.

HCA Healthcare has been recognized as one of the Worlds Most Ethical Companies by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses. "

"Bricks and mortar do not make a hospital. People do."- Dr. Thomas Frist, Sr. HCA Healthcare Co-Founder

Be a part of an organization that invests in you. We are actively reviewing applications for our Registrar Service Specialist opening. Highly qualified candidates will be promptly contacted for interviews. Submit your application and help us raise the bar in nursing education!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.