Digital Marketing Specialist
Published | October 29, 2023 |
Location | MI |
Category | Default |
Job Type | Full-time |
Description
As we expand our digital marketing efforts, we are seeking talented Digital Marketing Specialists to join our team and drive our online presence.
Responsibilities:
- Digital Strategy and Planning:
- Develop and execute digital marketing strategies across various channels (e.g., social media, email, search engine marketing, content marketing).
- Conduct market research and competitor analysis to identify opportunities and trends.
- Campaign Execution:
- Create and manage online advertising campaigns (e.g., Google Ads, social media ads) to drive lead generation and conversions.
- Develop and optimize landing pages for maximum conversion rates.
- Social Media Management:
- Plan and execute social media content calendars, including content creation and curation.
- Monitor and engage with the online community, responding to comments and messages.
- Email Marketing:
- Create and execute email marketing campaigns to nurture leads and retain customers.
- Analyze email campaign performance and make recommendations for improvements.
- SEO and Analytics:
- Conduct keyword research and implement SEO best practices to optimize website content.
- Monitor website and campaign performance using relevant analytics tools to make data-driven decisions.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, with a focus on strategy development and execution.
- Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Business Manager, email marketing platforms).
- Strong analytical skills and the ability to interpret data to make informed marketing decisions.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to generate innovative marketing ideas.
Benefits:
- Competitive salary
- Health, dental, and vision insurance
- Retirement savings plan
- Paid time off and holidays
- Professional development opportunities
How to Apply:
Interested candidates are invited to submit a resume and portfolio showcasing their digital marketing experience