Digital Marketing Specialist

at GlobalSkillset
Published October 29, 2023
Location MI
Category Default  
Job Type Full-time  


As we expand our digital marketing efforts, we are seeking talented Digital Marketing Specialists to join our team and drive our online presence.


  • Digital Strategy and Planning:
  • Develop and execute digital marketing strategies across various channels (e.g., social media, email, search engine marketing, content marketing).
  • Conduct market research and competitor analysis to identify opportunities and trends.
  • Campaign Execution:
  • Create and manage online advertising campaigns (e.g., Google Ads, social media ads) to drive lead generation and conversions.
  • Develop and optimize landing pages for maximum conversion rates.
  • Social Media Management:
  • Plan and execute social media content calendars, including content creation and curation.
  • Monitor and engage with the online community, responding to comments and messages.
  • Email Marketing:
  • Create and execute email marketing campaigns to nurture leads and retain customers.
  • Analyze email campaign performance and make recommendations for improvements.
  • SEO and Analytics:
  • Conduct keyword research and implement SEO best practices to optimize website content.
  • Monitor website and campaign performance using relevant analytics tools to make data-driven decisions.


  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing, with a focus on strategy development and execution.
  • Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Business Manager, email marketing platforms).
  • Strong analytical skills and the ability to interpret data to make informed marketing decisions.
  • Excellent written and verbal communication skills.
  • Creative thinker with the ability to generate innovative marketing ideas.


  • Competitive salary
  • Health, dental, and vision insurance
  • Retirement savings plan
  • Paid time off and holidays
  • Professional development opportunities

How to Apply:

Interested candidates are invited to submit a resume and portfolio showcasing their digital marketing experience