Digital Marketing Specialist

at McKinley Marketing Partners, Inc.
Published October 29, 2023
Location Arlington, VA
Category Default  
Job Type Full-time  


McKinley Marketing Partners is seeking a Digital Marketing Specialist to join our clients' communications team. Our client provides growth capital solutions to institutions and fund sponsors in many countries. You will be responsible for driving strong client experiences through digital marketing campaigns.

This is a full-time position and the company operates on a hybrid schedule, a minimum of two days per week in the office.


  • Create and execute end-to-end email marketing campaigns
  • Develop an email marketing strategy; both short and long-term goals
  • Develop audience segmentation based on customer profiles and data gathered from marketing and other internal teams
  • Use various tools to measure the success of marketing campaigns and report/deliver insights to key stakeholders
  • Produce and deliver quarterly webcasts; oversee the video production process
  • Track progress against marketing goals and deliver reports/insights to key stakeholders
  • Identifying opportunities to enhance operational efficiency within the marketing technology stack.
  • Drive process improvements, implement best practices, and explore innovative solutions to streamline workflows
  • Build, execute, and analyze customer journeys using Salesforce Marketing Enablement or similar tool


  • 3-5 years of experience in digital marketing
  • Ideally 3-5 years within a financial services or a highly regulated industry
  • Ideally 1-2 years of Salesforce Marketing Enablement development, HTML and/or Javascript
  • Ability to prioritize and meet deadlines in a fun, fast-paced environment
  • Experience in webcast platforms
  • Experience in using marketing automation tools and CRM's

McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.