National Franchise organization of Spring-Green and Pet Butler brands is searching for a full-time, year-round Digital Marketing Specialist in Naperville, IL. We offer competitive pay, benefits including medical, dental, vision, life and disability insurance, 401(k) participation, Flexible Spending Account (FSA) and paid holidays and vacation. At Spring Green, our culture supports team members' pursuits of professional and personal growth. We work hard to create an atmosphere representative of our core values of Customer Focus, Pursuing Common Goals, Family, Integrity, Innovation, and Perseverance.

Summary

The Digital Marketing Specialist (DMS) is responsible for paid digital marketing campaigns (search/social/display) on behalf of the company and its franchise owners. The DMS will create content for ad text and landing page copy, monitor and optimize digital campaigns, test new campaign types or platforms, analyze data analytics, create monthly reporting, and manage our agency partner. The position will also assist with SEO, blogs, organic social, email marketing, web site management, local listing management, and support the marketing department. A successful DMS will be data-driven with a high level of Excel experience, detail-oriented, and comfortable presenting to a wide range of stakeholders. The DMS will report to the Director of Digital Marketing.

Education and/or Experience

• Bachelor's degree in Marketing, Communications, or related field
• 2+ years experience in developing, launching, and managing brand and performance-driven paid digital campaigns
• 2+ years of Google Analytics experience for advanced analysis and dashboard.
• 2+ years of hands-on experience creating and managing B2B and B2C Google Ads search, display, and smart campaigns.
• 2+ years of paid social experience in Meta Business Manager implementing and coordinating ad campaigns for Facebook and Instagram, as well as other social media channels: Twitter, LinkedIn, and YouTube Advertising.
• Knowledge of Yext, SEMrush, WordPress, October CMS, Jira, Wrike, Salesforce Marketing Cloud/Exact Target, LSA, HomeAdvisor, Angi's List, Yelp, and/or NextDoor a plus.
• Microsoft Office skills with particularly advanced knowledge of Excel required.
• Agency experience is a plus.

Certificates, Licenses, Registrations

• Google Analytics certification required
• Google Ads Search certification required
• Google Ads Display certification required
• Meta/Facebook certification a plus

Equal Opportunity Employer

We are an Equal Opportunity Employer welcoming candidates from all backgrounds and industries to apply. We encourage personal and professional growth. Come join our culture with core values of Customer Focus, Pursuing Common Goals, Family, Integrity, Innovation, and Perseverance.