Digital Marketing Specialist

at Cracker Barrel
Published October 27, 2023
Location Lebanon, TN
Category Default  
Job Type Full-time  

Description

Overview

At Cracker Barrel, our mission is Pleasing People. This is evident from the moment you walk through our doors, with the first smile that greets you, from the items in our retail store to the food on the table, we welcome you home!

Our Digital Marketing team is searching for an experienced digital marketer to join our Home Office team! In this role, you will be responsible for all online reputation services management across Cracker Barrel owned digital platforms and across third party review sites. You will also manage organic search engine optimization and develop organic SEO strategy for the main Cracker Barrel webpage (www.Crackerbarrel.com).

Responsibility

  • Implement and oversee online reputation management tool(s) on crackerbarrel.com, app and digital platforms in-store

  • Develops and implements in-store QR code signage and experiences to drive online reviews

  • Analyzes online reputation scores and the impact on web site traffic and organic SEO

  • Develop and implement ongoing SEO strategies across the website that increase organic search engine result rankings to increase conversion and boost awareness/site visits. This includes being hyper-focused on local organic search intent.

  • Set up and maintain SEO online platform and dashboards; and be the primary liaison with SEO agency of record.

  • Identify keywords through research and competitive analysis to integrate in website content and marketing communications

  • Develop compelling website content that integrates SEO learnings and presents materials in the brand voice

  • Support Blog editorial management by setting editorial direction, commission new articles as well as write, edit, or schedule articles

  • Use Google Analytics and other measurement tools to review content and SEO effectiveness and develop tactics to improve performance

Qualifications

Experience and Education

  • Bachelor's degree in Marketing, Communications, Business, or similar field.

  • Three to five years of experience successfully developing and executing SEO campaigns

  • Three to five years of Online Reputation Management and/or Online Review Moderation experience

Knowledge and Skills

  • Understanding of search engine algorithms and ranking methods while staying up-to-date on the latest SEO trends and strategies

  • Knowledge of keyword research and data mining tools

  • Experience managing SEO for a multi-location, enterprise brand

  • Proven experience with Google Analytics and an SEO monitoring and research platform

  • Understanding of performance marketing, conversion, and online customer acquisition

  • Experience with online reputation management and technology platforms (Sprinklr, BirdEye, etc)

  • Excellent understanding of Google Reviews and other third-party review sites and the correlation between online reviews and organic SEO / site traffic

  • Ability to identify and resolve problems creatively

  • Proven ability to set and meet goals

  • Experience building web content using a CMS, Sitecore experience preferred

  • Experience with online location listing management

  • Experience in or familiarity with AI-infused content and communication development

  • Experience using Word Press or similar blogging platform preferred

  • Strong creative writing skills

  • Basic photo editing skills using Adobe Photoshop

Work Environment

Hybrid, mix of onsite and remote work.

NOTE : Racism, either overt or perpetuated through unconscious bias, has no place at Cracker Barrel Old Country Store, and both our Mission and People Promise are firmly rooted in the principle of valuing what everyone brings to the table. Our employees work hard to ensure that our brand, which is grounded in genuine hospitality and nostalgia, represents only what is good about those things. While our d├ęcor and food may harken back to earlier times, our inclusive culture and beliefs about equality and diversity do not.

Take the Next Step

Connect With Us! (https://officecareers-crackerbarrel.icims.com/jobs/49548/digital-marketing-specialist/job?mode=apply&apply=yes&in_iframe=1&hashed=-336176107)

In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online ( www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.

Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.

City/State US-TN-Lebanon

Location 307 Hartmann Drive

Category Home Office

Address Home Office

Location : Postal Code 37087

In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online (http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.

Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.