Please attach your portfolio when applying

Position Responsibilities:

• Manage digital ad campaigns for all CSA schools
• Support Marketing Director with building & planning overall digital marketing strategy
• Implement and optimize customized, targeted marketing campaigns through our digital platforms to maximize brand awareness and lead generation campaigns. alongside Social Media Specialist
• Assist in the implementation and management of organic and paid social media content alongside Social Media Specialist
• Monitor, track, and report on digital conversions and ROI; using data driven insights to increase reach, relevance, and engagement
• Work with Social Media Specialist to develop an optimal posting schedule by considering web traffic and customer engagement metrics
• Report on broad trends and developments with social media platforms and Meta
• Track and measure SEO, Meta Data, and Google Analytics metrics and provide reports
• Own and maintain site analytics, metrics, and campaign reporting and leverage market data and digital trends to grow brand awareness and quality of target audiences
• Stay informed on the latest digital best practices for increased engagement

Education + Experience

• 3-5 years of demonstrated success in digital analytics
• 4-year degree a plus
• A strong understanding of social analytics, and understanding of how data can inform a smart strategy and ongoing optimizations
• Proven track record of driving top and bottom funnel growth; developing strategies to grow greater conversion
• Familiarity with inbound marketing
• Experience with Hootsuite or similar platforms
• Experience with website hosting platforms
• A strong understanding of accessibility and SEO best practice
• Experience with digital media and social media integration
• Familiarity with using brand guidelines with a strong instinct for what's on (and off) brand
• Ability to align with a marketing calendar and other messaging initiatives
• Experience working collaboratively with other professionals to complete projects in a timely manner
• Comfortable using Slack and Canva