Digital Marketing Specialist

at Gravitational Marketing
Published October 23, 2023
Location Orlando, FL
Category Default  
Job Type Full-time  


Are You A Digital Marketing Specialist?We're looking for enthusiastic subject-matter experts with a passion for helping people. Sound like you? Let's talk...This position is responsible for executing the day-to-day functions that support the digital marketing programs of a large nationwide group of clients. This position is based out of our award winning Orlando, FL office.Why people LOVE working here:We have a positive, success-minded culture and believe life and business should be ESP- Enjoyable, Simple & Prosperous.We have an exciting, vibrant, creative work environment.We do something with purpose and really help people grow and improve.Employee growth and fulfillment is a primary focus.But Wait There's More...We're ranked as one of Central Florida's Best Places To WorkWe've just been awarded a national "Great Place to Work" certification.We've been voted one of "Orlando's Coolest Office Spaces."The company was founded and is led by two UCF grads.Our leaders have been named two of Orlando's "40 Under 40" and named as some of Orlando's "Most Influential Men."Our Mission (no platitudes here) to inspire and encourage people and companies, through creativity, to think differently, to be better, to achieve more than they ever thought possible, by breaking norms and making life and business ESP-Enjoyable, Simple& Prosperous.As a Digital Marketing Specialist with Gravitational Marketing you must:Manage daily budgets of numerous SEM/PPC accounts in Google and FacebookMaximize budgets while increasing conversionsOptimization of campaigns using bid adjustments, ad copy testing, and other methods for improving campaign performanceProvide recommendations for budget and display ad changes based on thorough analysisIdentify opportunities for additional website trafficUse Google Analytics and other tools to evaluate the effectiveness of search and display campaignsWork with the Paid Search team to improve conversions and reduce bounce rates of PPC campaignsProvide feedback to Paid Search Manager / clients regarding landing page creation and optimizationAttend conference calls with clients and be prepared to provide on-the-spot analysis as neededAssist management with various projects/tasks as neededStay up to date on the latest trends in search marketing - share these trends with the team and be prepared to discuss in weekly SEM meetings.Our Digital Marketing Specialists Enjoy:Competitive CompensationFun, casual work environment.A manageable work/life balance.5 Weeks annual PTO from day 1 (seriously!).Automatic 3% employer 401K contribution (after 1 year of employment).Additional Benefits Include:Skills Enhancement Paid Education Program - we invest in the people that drive our business.Kindle Book Club - we support those who take initiative to learn and become a better person.Themed Office Activity Days - we LOVE to have FUN!Free Lunch & Learns - Hosted by Gravitational Marketing founders and catered from popular spots around Orlando.Company Health Insurance and Supplemental Benefits through our Section 125 plan.This Energetic, Positive and Self-Motivated Star Will Possess the Following Background, Experience, Skills and Attributes:Bachelors Degree or Equivalent ExperienceGoogle Adwords Certification a plusFacebook Advertising knowledge1+ year(s) experience managing multiple PPC accounts required.Automotive focus and understanding a bonus, but not required.Exceptional copy writing talent and call to action focus.Job Specific Skills, Knowledge & Ability:Proficiency with Adwords EditorProficiency with Facebook Ad CenterProficiency with Microsoft ExcelProficiency with Microsoft WordExperience with 3rd party PPC management systems a plusPlus:Excellent verbal and written communication skillsPositive, upbeat and savvy communicatorConfident, strong and engaging personalityAbility to develop rapport rapidlyBoldness to proudly tout the results of our servicesHighly organizedSensitive to deadlinesDetail orientedWe expect our team members to push themselves and grow. If you feel like you would be a good fit, and if you're ready for a positive change in your life and career, please apply now.