Digital Marketing Specialist

at CI-Group
Published October 1, 2023
Location Harrisburg, PA
Category Default  
Job Type Full-time  


Job Description
CI-Group is a one-of-a-kind marketing firm that helps our clients build their brands, launch their products and connect with their customers. Located in Lebanon, NJ, our company has more than 65 employees and delivers a unique and compelling offering including branding, design, experiential + events, digital, advertising, strategy + research, branded merchandise, warehousing + fulfillment, and printing + mailing. We've been in business for over 30 years and are proud to have an impressive list of clients including some of the biggest and best-known brands in entertainment, finance, healthcare and luxury brands industries, among others.

The Role:

Our agency is seeking an experienced digital marketing specialist to work with our creative and account management teams, as well as clients, on digital projects remotely via calls and emails. You will program and monitor digital media campaigns (programmatic, geofencing, paid email campaigns, SMS, etc.) and will stay up to date with digital media technologies and the latest trends. Other responsibilities include assisting in the development and execution of various digital tactics to improve campaign outcomes; and working with outside digital agencies and vendors to coordinate and implement programs. Additional responsibilities include:

  • Manage, populate and monitor digital dashboards with campaign analytics for clients
  • Generate pdf reports of metrics as needed for meetings and presentations
  • Implement and manage tracking as needed (QR codes, UTMs, tracking pixels, etc.)
  • Maintain and make updates to media plans and budgets
  • Produce and distribute emails via Marketo and other email management systems. Send file and review test prior to deployment
  • Assist with the development of digital brochures on cloud-based platform
  • Monitor and report on campaign KPIs, analyze and make recommendations for improvement
  • Create digital contest and sweepstakes entry form pages, monitor and report activity

Experience and Skills

  • Minimum of 3 years of experience in digital advertising, digital marketing, web development or similar role
  • Proficiency in email marketing platforms, digital dashboards, mobile geofencing and/or digital media platforms
  • Knowledge of web design (HTML)
  • Experience with content management
  • Detail oriented with a sense of ownership and pride in your performance and its impact on company's success
  • Critical thinker with problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Bachelor's degree in marketing, digital media or relevant field
  • Must be proficient in MS Office and Google Analytics
  • Agency experience a plus, but not required

Job Benefits

  • Work from home
  • A stable work environment that includes a very dedicated, talented, passionate, hard-working team who really cares about each other, the clients and the work
  • Medical, dental and vision benefits
  • 401K plan with match