Bitcoin Depot is seeking an exceptional Digital Marketing Specialist to join our growing Marketing team. The DMS will report to the Digital Marketing Manager and will have responsibility for maintaining the company's online presence and executing digital marketing campaigns, including email, SMS, and other outbound campaigns. The right candidate will have recent hands-on experience updating websites and conducting detailed A/B testing in marketing campaigns. The DMS should also have a strong grasp of current marketing tools and marketing automation platform.

This position is remote and requires occasional travel to our Atlanta office.

Bitcoin Depot is the largest Bitcoin ATM Network in the world offering users the ability to buy and sell Bitcoin at thousands of BTM and BDCheckout locations.

We are proud to be an Atlanta Journal-Constitution Top Work Place for 2021 and 2022, the inc 5000, and placing on the ACG Georgia Fast 40 list for two consecutive years. We currently trade on the NASDAQ under the ticker symbol BTM.

Requirements :

• Bachelor's degree in marketing, business, communications or a related field
• 3 + years of related experience in a fast-paced working environment
• Advanced Excel skills and in-depth understanding of ROI
• Experience in website and marketing analytics tools such as Google Search Console, Google Analytics, Data Studio, SEMRush, Webtrends or equivalent tools
• WordPress or other CMS experience
• Proficiency with JavaScript, CSS, and/or HTML
• Experience with A/B test construction and analysis

Responsibilities

• Own and manage our website content. Ensure all information is accurate, publish changes and develop new content to be added.
• Create and implement new landing page concepts designed to improve customer acquisition CRO.
• Execute outbound campaigns against marketing personas and defined customer journeys.
• Measure and report campaign performance and make changes designed to keep performance on track to meet ROI and KPIs
• Manage and conduct digital PR campaigns focused on developing and increasing Bitcoin Depot's online presence through high quality backlink generation, guest posting and other initiatives that elevate status and brand exposure online
• Manage Bitcoin Depot's 7,000 + location listings to Google My Business and multiple other endpoints to ensure accurate and optimal SEO configuration and performance. Manage internal and external parties critical to generate our listings
• Assist the Digital Marketing Manager in managing and optimizing our Pay-Per-Click initiatives with Google Ads, paid social, and other outlets.
• Create simple visual assets and work with our graphic designer on the development of more complex and visually appealing assets.
• Liaison with Sales, Product, Compliance and Legal teams to ensure regulatory and brand consistency.
• Manage end-to-end digital projects

Benefits:

• 401K Matching
• Health benefits offered with a company contribution towards premiums
• Paid wellness membership
• Equity
• Paid time off & holidays
• Annual in-person team building events
• Virtual team building events
• Remote first environment

Bitcoin Depot provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.