Digital Marketing Specialist

at McKinley Marketing Partners, Inc.
Published September 27, 2023
Category Default  
Job Type Full-time  


Our financial services client is seeking a digital marketing specialist to join their team. The specialist will work closely with the chief marketing officer to develop marketing collateral and analyze campaign performance metrics.

This is a direct-hire opportunity. Candidates must be able to commute to Hunt Valley, MD five days per week.


  • Create engaging and informative content across multiple channels, including social media, podcasts, videos, and more
  • Monitor and analyze performance metrics to optimize content and marketing strategies
  • Stay up-to-date with industry trends and incorporate them into the marketing strategy
  • Work with internal teams to identify and create content that promotes the company's services and expertise
  • Utilize Adobe Creative Suite, Canva, and Microsoft Office to create and edit marketing materials


  • Bachelor's degree in marketing, digital marketing, communications, or related field
  • Minimum two years of experience in content marketing
  • Experience with analytics and performance metrics tools
  • Must have experience using Adobe Creative Suite and Microsoft Office
  • Excellent written and verbal communication skills with the ability to work collaboratively across all teams