Digital Marketing Specialist

at Kutol Products Company
Published September 7, 2023
Location Cincinnati, OH
Category Default  
Job Type Full-time  


Digital Marketing Specialist

Are you a digital marketer with an inquisitive and analytical mind? Kutol Products is looking for a creative and organized marketing professional to develop, implement, and optimize our B2B digital marketing initiatives.

Kutol is a leading manufacturer of hand soaps and sanitizers at our LEED Certified facility in Sharonville, Ohio. Our company boasts a rich 100+ year history while being uniquely positioned for significant growth. This growth is happening at lightning speed and we're searching for an in-house Digital Marketing Specialist to join us on the journey. In collaboration with the Marketing Manager, this position will chart the path of Kutol's digital transformation.

Job Responsibilities:

  • Create and maximize email campaigns/journeys using marketing automation platform (HubSpot/Pardot).
  • Measure and report performance of campaigns including engagement and conversions.
  • Create and manage eCommerce content (including imagery) for third party partners.
  • Develop and produce well-thought-out presentations (PowerPoint) and videos.
  • Research and recommend technologies to evolve digital marketing toolkit.
  • Maintain company website utilizing WordPress; recommend enhancements and make updates.
  • Build and maintain social media presence.
  • Brainstorm new and creative digital growth strategies based on campaign results, data and trends. Consistently scan competitive landscape for input.
  • Drive data integration from Salesforce into the marketing automation platform so manual operations are minimized.


What we are looking for in a TeamMate:

  • Bachelor's degree in marketing, communications, graphics or related field preferred
  • 2+ years' experience in digital marketing utilizing automation tools; B2B experience preferred
  • On-site position: must be willing to work onsite, not remote role
  • Tech-savvy: extensive understanding of Pardot/Hubspot/Marketo (or similar marketing automation platform), WordPress and Microsoft Office
  • Understanding of Adobe Creative Cloud, HTML, SEM Rush, Salesforce/CRM
  • Demonstrated experience delivering content for marketing campaigns, websites, and sales enablement tools as well as digital campaigns
  • Knowledgeable in all things Google (analytics, search console, ads)
  • Proficient in SEO/SEM and PPC (LinkedIn/Facebook ads, Google ads, retargeting)
  • Executional experience on the proper metrics of digital success and measurement opportunities
  • Understanding of the practical application of social media in B2B marketing
  • Excellent writing skills; extremely organized with an acute attention to detail
  • Highly collaborative in team environment
  • Naturally curious - see the big picture and have ideas/take initiative to "figure it out"


When you combine our shared-fate culture, 100+ years' company stability, competitive base salary (depending upon experience), benefits, and potential bonus program, we believe Kutol is a great place to work!!! Check out our website at for full details. Join us as we work together for a healthy world.

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