Digital Marketing Specialist

at Gartner
Published July 29, 2023
Location Dallas, TX
Category Default  
Job Type Full-time  


If you want to be part of a data-driven, analytics obsessed, high-performing marketing team, this opportunity is for you. We're looking for a DFW-based Digital Marketing Specialist who is a fanatic about KPIs, can write attention-grabbing copy and CTAs, and enjoys a fast-paced, creative, collaborative work environment.

At International Risk Management Institute (IRMI) we help insurance and risk management professionals save lives and protect livelihoods by providing them with world-class resources and education. You will play a key role in marketing our online resources, conferences, certifications, and continuing education courses.

Some Benefits of Working at IRMI

  • "Top 100" friendly, family-like culture
  • Low-cost health insurance
  • FREE life insurance and disability coverage
  • Dental and vision benefits
  • Casual dress code - every day!
  • Up to 4 teleworking days per week
  • 9 paid holidays per year
  • 17 paid days off your first year
  • FREE covered parking
  • Tuition reimbursement program
  • Annual profit-sharing bonus
  • Professional development opportunities
  • An employer with a 45-year track record of financial stability

To Excel as an IRMI Digital Marketing Specialist:

  • You will be TENACIOUS - determined to succeed and motivated by the success of customers and peers
  • You will be CURIOUS - always learning and seeking ways to make things better
  • You will be CONSCIENTOUS - always keeping your promises and maintaining strong integrity
  • You will be HUMBLE - respecting and learning from the perspective of others
  • You will be EXCITED - to join a winning team
  • If this sounds like you, we have an office with YOUR name on it...

Key Duties and Responsibilities:

  • Write clean, concise, engaging, and effective copy for email campaigns, websites, and social media. Create graphics and simple animations using tools like Canva
  • Use Google Analytics and Looker studio to measure, analyze, and report on campaigns and identify opportunities for improvement
  • Create email templates and set up campaigns in MailChimp
  • Contribute to the design, creation, and optimization of campaign landing pages and other public-facing web pages using our content management system
  • Create digital marketing tools (social posts, email content, graphics) for conference speakers, sponsors, and exhibitors. Track projects, tasks, and deadlines using SmartSheet

Education and/or Experience

  • Bachelor's degree from four-year college or university in Marketing, Digital Marketing or relevant field required
  • 2- 3 years of digital marketing experience required
  • Demonstrated ability to write engaging copy for various digital media including email, websites, and social channels (writing samples required)

About the Company

IRMI is the premier authority and educator for risk management, insurance, and legal professionals. We offer an innovative, supportive, and stable work environment. As an acknowledgement of our commitment to our employees, IRMI was named a Top 100 employer in Dallas by the Dallas Morning News in 2016 and 2021. IRMI has been in business for over 45 years and the average tenure of our employees is over 10 years of service! For a glimpse of why our employees enjoy working at IRMI, please visit