Digital Marketing Specialist

at CTI
Published July 28, 2023
Location Covington, KY
Category Default  
Job Type Full-time  


What You'll Do:

  • Manage CTI's brand across all digital platforms including social media, website, email marketing and digital advertising
  • Work with senior managers to plan digital marketing ideas, ad campaigns, updates/expansions, and strategic efforts to help with HR recruiting, patient recruiting, or sales support
  • Provide oversight to those managing the CTI social media accounts and CTI website, including drafting/reviewing content, creating posting schedules, researching topics, and tracking analytics
  • Create strategies and metrics for paid campaigns to enhance CTI's brand, recruiting efforts, or selling B2B
  • Design, manage, and track direct email marketing efforts
  • Plan and develop updates to CTI's website and SharePoint Intranet sites, including SEO
  • Work with Creative team on branding, graphics, and other visual needs for digital spaces
  • Conduct market research, industry trends, and advertising trends to optimize digital presence
  • Assist with additional marketing initiatives as directed

What You'll Bring:

  • Advance experience in Microsoft suite, including Excel, PowerPoint, and Word
  • Experience with CMS system for managing websites
  • Experience with digital marketing platforms and social media, including analytics and paid posts
  • Excellent written and oral communication skills
  • Experience with SharePoint at the site admin level
  • Ability to work independently, problem solve, and be self-motivated
  • 3-5 years in digital marketing, social media, web design, communications, or related experience
  • Bachelor's degree in marketing, web design, communications or related field of study
  • Experience in managing social media accounts or websites

Why CTI?

  • We support career progression - We have a structured mentoring program to provide the support you need to move forward
  • We value education and training - We provide tuition reimbursement, partner with universities and colleges to create programs in our field, and have a dedicated training department
  • We value our people - We have never had a layoff in our 20-year history, support a work-life balance, and have provided cash bonuses every year for the past decade
  • Our culture is unparalleled - We've received multiple awards recognizing CTI as one of the best places to work in the greater Cincinnati area, as well as one of the top CROs in the industry
  • We think globally and act locally - We have a global philanthropic program supporting our team's efforts to improve their local communities (click here to learn more about our "CTI Cares" program)
  • We are looking toward the future - We have had a consistent double-digit growth rate over the last decade, invest in cutting-edge technology, and pride ourselves on our average 95% annual retention rate (a recent report found that the average turnover for CROs in the US was 30%)
  • Our work makes a difference - We focus our work on treatments for chronically and critically-ill patients, who are depending on us to bring these life-changing therapies to market