Digital Marketing Specialist

at The LaSalle Group
Published July 23, 2023
Location Naperville, IL
Category Default  
Job Type Full-time  


Job Description

LaSalle Network is looking to hire a Digital Marketing Specialist for a large CPG brand in Illinois. Have an interest in digital marketing and analytics, social media marketing and/or strategic communication? This position is for you!

This will be a hybrid schedule, with three days/week onsite in the Naperville, Illinois area.

Digital Marketing Specialist Responsibilities:

  • Create digital marketing campaigns
  • Ensure consistency in the brand messaging
  • Prepare emails and newsletters to send to current customers
  • Optimize the business website to increase online traffic
  • Follow best practices for social media marketing on different platforms
  • Track marketing metrics and analyze digital data to measure marketing success

Digital Marketing Specialist Requirements

  • Bachelor's degree in marketing and/or similar field
  • Experience with leading and managing social media marketing campaigns
  • Knowledge of email, newsletters, push notification and display advertising campaigns
  • Ability to use SEO, SEM and marketing databases for promotional purposes
  • Understanding of landing pages optimization, user funnels and A/B testing
  • Proficiency in using website analytics tools, ad serving tools and marketing software

Thank you,

Natalie Saccone
Senior Project Manager
LaSalle Network