Digital Marketing Specialist

at Truth Initiative
Published July 21, 2023
Location Washington, DC
Category Default  
Job Type Full-time  


The Digital Marketing Specialist is a member of truth's Marketing Department, a 20-member team which directs all marketing initiatives for the organization's highly awarded and evolving national youth brand, truth. This individual will collaborate across marketing disciplines such as brand, creative and analytics and will also work closely with the Community and Youth Engagement (CAYE) Department. The ideal candidate will be a driven, enthusiastic collaborator and an assertive problem solver reporting directly to the VP of Digital Engagement.

This highly motivated candidate will be responsible for developing truth digital activism campaigns to increase engagement and drive digital actions amongst young people. The Digital Advocacy Specialist will create strategic briefs to guide campaign creative and media planning toward those goals. They will also be responsible for managing implementation of campaign tactics including website, email/SMS and organic and paid social. This individual is proactive, ensuring that all content requirements are well-defined and aligned with the board goals set up for the online activism agenda.

The Digital Advocacy Specialist will work in close partnership with CAYE to develop promotional plans and manage site and CRM needs in support of youth engagement and scholarship programs. They will be the marketing lead for the annual Moment of Action; helping to create an impactful strategy and concept to educate young people and put pressure on decision makers to take action.


  • Partner with VP of Digtial Engagement to develop strategic approach and execute logistics for robust digital advocacy campaigns across multiple channels to inspire young people to take action and attract new activists for our campaigns.
  • Work alongside the YX team and the youth advocacy department to coordinate energetic and on-brand online advocacy content that stands out and delivers on our activist agenda.
  • Collaborate with internal teams to ensure consistency in messaging and branding across all digital platforms
  • Serve as a key partner with the youth advocacy department and Community Outreach Manager to ensure alignment across advocacy actions and transition between online and offline engagement
  • Assist in the strategic message architecture when communicating with the activists in email, SMS and online.
  • Maintain a calendar of advocacy campaigns to ensure clear coordination with the broader brand teams.
  • Manage implementation of campaign content on using Drupal CMS and managing a digital agency partner for technical support
  • Manage the advocacy community and develop, analyze and present activation metrics alongside the analytics team to track results of digital advocacy campaign initiatives to meet dashboard goals.
  • Work alongside our internal creative and social team to develop and launch social network promotions to reach and engage targeted constituents.
  • Develop and maintain strong relationships with internal departments including Communications/ PR, Legal and Research


Bachelor's degree plus 3+ years of experience in digital advocacy, political and cause marketing campaigning.

Must be organized and inspirational team-player

Strong time-management and organizational skills are essential.

The ability to work independently and efficiently on concurrent projects and with internal staff and outside partners/vendors is a requirement

Candidates must be creative, proactive, have excellent communication and well versed across social platforms.

Strong writing skills, specifically as it relates to direct response content, are essential.

Experience in Drupal and Salesforce is a plus but is not required.


Salary is commensurate with experience with an excellent benefits package offered.

Interested applicants should submit their resume through our application system:


Human Resources

Attn: Digital Advocacy Specialist

900 G Street, NW, Fourth Floor

Washington, DC 20001

Fax: (202) 204 5214

No telephone calls please.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.