Digital Marketing Specialist

at PLS Logistics
Published July 21, 2023
Location Cranberry Township, PA
Category Default  
Job Type Full-time  


Job Summary

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will play a key role in developing and implementing effective digital marketing strategies to enhance our online presence and drive business growth. Your expertise in various digital marketing channels and tools, including running ads effectively, will be instrumental in creating engaging content, optimizing campaigns, and analyzing performance metrics. This role requires a deep understanding of the digital landscape, strong analytical skills, and the ability to stay updated with the latest industry trends.

This role will be based at PLS's corporate headquarters in Cranberry Township, PA and will work Monday - Friday, 8am-5pm in the office.

More on what you will do:

  • Develop and execute comprehensive digital marketing strategies, with a particular focus on running ads, to increase brand awareness, drive website traffic, and generate leads. Learn about PLS Logistics Services and the logistics industry.
  • Create and optimize engaging content for various digital platforms, specifically tailored for ad campaigns, including websites, social media, blogs, and email campaigns.
  • Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends, specifically related to ad targeting and audience segmentation.
  • Utilize analytics tools to track and measure the performance of digital marketing campaigns, provide insights, and make data-driven recommendations for optimizing ad spend and targeting.
  • Collaborate with cross-functional teams, including designers, developers, and content creators, to ensure cohesive and effective digital marketing strategies, with a special focus on aligning ad creatives and messaging.
  • Stay updated with emerging digital marketing trends, technologies, and best practices, and provide recommendations for continuous improvement.

Exceptional candidates will have:

  • Bachelor's degree in a related field.
  • Exposure to analytics tools (e.g., Google Analytics) and basic knowledge of tracking and measuring campaign performance.
  • Experience in running basic ad campaigns on platforms like Google Ads, Facebook Ads Manager, or other entry-level ad platforms.
  • Awareness of audience targeting and basic ad optimization techniques, such as adjusting bid strategies and ad placements.
  • Analytical mindset with the ability to interpret basic data, identify trends, and provide insights for optimizing ad campaigns.
  • Demonstrated ability to create simple and engaging ad copy and visuals that align with brand guidelines and target audience.
  • Eagerness to stay updated with the latest digital marketing trends, industry best practices, and emerging ad platforms.

What's in it for you?

PLS is annually recognized as a leading third-party logistics provider and a top employer. PLS strives to provide all employees with the resources and opportunities they need to thrive and do their best work, including:

  • Unlimited PTO
  • Full medical, dental, and vision coverage
  • 401k plan with employer match
  • Tuition reimbursement

Why do you belong at PLS?

We are building a diverse and inclusive workplace where all employees feel they belong. Across all PLS offices, employees enjoy:

  • Casual dress attire
  • Themed dress days - such as sport jersey day and ugly sweater day
  • Team activities in the office and outside the office
  • Music playing throughout the sales floors
  • Community outreach and volunteer initiatives

PLS Logistics Services is An Equal Opportunity and Affirmative Action Employer and participates in the E-Verify Employment Verification Program.


The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.