Digital Marketing Specialist

at Egger
Published July 20, 2023
Location Lexington, SC
Category Default  
Job Type Full-time  


City: Lexington Contract Type: Full-time Job-Code: 2719 Department: Marketing, PR, Graphics

The Digital Marketing Specialist will be responsible for driving, organizing and executing all digital initiatives and enhancement efforts within our marketing team. The successful candidate will collaborate and communicate heavily with our corporate digital team, our marketing agency and local North American marketing team to ensure all efforts are on-time, properly executed, documented and communicated.


  • Design and build new landing pages, and incorporate functionalities and features into the websites for the United States, Canada (French and English) and Mexico (Spanish).
  • Manage and optimize existing user interface and web content using a proprietary content management system.
  • Assist in developing the content strategy according to search opportunity, keyword analysis, content offering, and audience intent as well as site evaluations, content auditing and gap analysis.
  • Work with the digital leadership team in Austria to ensure that web pages and other digital initiatives, which are not all locally controlled, have appropriate content for the North American market.
  • Manage and deploy all email marketing campaigns, including design and content, as well as customer segmentation models.
  • Serve as key user for EGGER's App and Virtual Design Studio, making localized language changes and providing localized feedback to the appropriate decision-makers.
  • Serve as key user for digital signage, ensuring signage is changed appropriately and within brand guidelines for visitors to our facilities.
  • Manage our external Distribution Search page, ensuring the current distributors are up to date, and work with our third-party host to ensure all updates are published.
  • Work with internal digital team and external agency to develop and implement digital marketing campaigns and initiatives using keyword research, competitor research, onsite optimization, PPC campaigns and link-building.


  • Bachelor's degree in computer science, marketing or related field required.
  • Proficient in front-end development web programming languages such as HTML and CSS.
  • Good understanding of content management systems.
  • Minimum of 3 years experience of SEM (SEO/SEA), SMM, email marketing.
  • Experience with CMS, PPC, and email automation tools preferred.
  • Well experienced in website maintenance and UX/UI.
  • Experience in keyword research, Google Analytics, ad copy writing, landing page optimization.
  • Proven ability to lead/execute digital marketing strategies in organizations.
  • 3-5 years of experience in a digital marketing role, preferably with experience working in a corporate or digital agency environment.


  • Excellent benefits package including comprehensive health insurance, dental and vision insurance.
  • 401K retirement plan with company match.
  • Paid time off and paid holidays.


Founded in 1961, EGGER GROUP is a more than $4 billion privately-held, family-owned company comprised of more than 11,100 associates. With 21 production plants worldwide, EGGER is a global leader in the manufacturing of wood-based materials for the furniture and interior design, flooring and building products industries. The company's extensive and value-added product range, including thermally fused laminate (TFL), laminates, edge banding, raw particleboard can be found in countless private and public spaces worldwide.

With EGGER Wood Products, you will find meaning in your day-to-day work, and engage in opportunities that will shape you, personally and professionally.

  • Your personal strengths will empower you to succeed and make an impact from day one.
  • You will be inspired to learn and grow, and to get the support you need to identify and achieve your career aspirations.
  • Your contributions will not only meet the challenges of our customers, but help propel their industries forward.
  • You will be welcomed into a culture where everyone's ideas and contributions are valued and encouraged.

EGGER prides itself on the quality of its employees and as such, candidates who receive a job offer will be required to successfully pass a drug test and a background check.

EGGER offers an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. EGGER is an Equal Opportunity Employer.

Note: this description is intended to give you a general overview of the position and is not an exhaustive listing of duties and responsibilities.

Your Contact

Your Contact

Allyson Bowman, HR, T: 336.843.7155


We create more from wood. With more than 11,000 employees worldwide who work with passion, upholding our family values and innovative spirit. This is how we create products for furniture, interior design, construction as well as laminate flooring. We keep moving and are always developing - manufacturing new products, tapping into emerging markets and generating exciting prospects for everyone that works with us.

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