Digital Marketing Specialist
Published | July 19, 2023 |
Location | Saint Marys, PA |
Category | Default |
Job Type | Full-time |
Description
Position Title: Digital Marketing Specialist
Functional Scope: Coordinate digital marketing, public relations and
communications projects to promote and support the Kaye brand.
Essential Functions
Plan, implement and control digital multichannel campaigns to generate leads
Create, adapt and optimize content (text based and visual) for all digital
marketing activities
Manage Social Media Channels (LinkedIn and YouTube) to enhance brand
awareness and drive sales
Develop and create product and training videos
Create and manage email campaigns from concept through to delivery and
analysis
Develop and execute Webinars in collaboration with Account Managers
Continuous performance monitoring, tracking and reporting of all measures
Identify digital marketing trends and insights
Support the organization of global hybrid events and onsite events in the
Americas Region
Active Support of Global Marketing Manager
Qualifications
Bachelor's degree in Communications, Digital Media, Marketing or similar
discipline
Proven work experience in digital marketing, preferably in B2B environment
Demonstrable experience in copywriting of Marketing Materials
Experience in video and photo shootings and solid knowledge of video and
picture editing software such as Adobe
Practical experience with SEO/SEA, Google Analytics, Content Management
Systems and Webinar Software
Native English speaker
Strong written and verbal communication skills
Technical understanding
Proficient in all Microsoft Office programs
Up-to-date with the latest trends and best practices in online marketing
ABOUT OUR COMPANY
AMPHENOL ADVANCED SENSORS
Amphenol Advanced Sensors, with its portfolio of industry-leading brands -
Thermometrics, NovaSensor, Telaire, Protimeter and Kaye - is an innovator in
advanced sensing technologies and innovative embedded measurement solutions
customized for regulatory and industry driven applications, creating value by
providing critical information for real time data decisions.
We offer domain expertise, rapid customization, world-class manufacturing
capability and lasting customer relationships - To deliver the greatest value in
cost of ownership to their customers.
Amphenol Advanced Sensors is a member of the USA-based Amphenol Corporation.
With our own global presence, we offer our customers exceptional technical
support and service in the areas of development, production and distribution.
AMPHENOL
Amphenol is one of the largest manufacturers of interconnect products in the
world. The Company designs, manufactures and markets electrical, electronic and
fiber optic connectors, coaxial and flat-ribbon cable, and interconnect systems.
The primary end markets for the Company's products are communications and
information processing markets, including cable television, cellular telephone
and data communication and information processing systems; aerospace and
military electronics; and automotive, rail and other transportation and
industrial applications.
An Equal Opportunity Employer Minority/Female/Disabled/Veteran/Sexual
Orientation/Gender Identity