Digital Marketing Specialist

at Envision Radiology
Published July 17, 2023
Location Colorado Springs, CO
Category Default  
Job Type Full-time  

Description

Envision Radiology is adding a Digital Marketing Specialist to the team!

Welcome to Envision Radiology! Since 2000, our company mission has remained the same, "To improve lives through unmistakable quality and spectacular service". Our vision to revolutionize diagnostic imaging is raising the bar for patient access, convenience, and overall experience, while delivering consistent, accurate, and timely results.

In 2022, US News named Colorado Springs one of the most desirable place to live in the United States! Garden of the Gods is located in the middle of town, and with Pikes Peak as the backdrop Colorado Springs offers both big-city excitement and quiet, suburban living.

Our reputation for excellence allows us to grow our services - we are seeking passionate and dynamic team members to join us today!

Summary/Objective

The Digital Marketing Specialist performs the day-to-day functions to support and maintain the digital marketing and branding strategies for the Company. Other responsibilities will include patient engagement, managing local SEO, maintaining online reviews, and any special digital projects as requested.

Position Pay Range (based on experience): $47,250 - $59,050

Essential Functions

1. Create and maintain online advertising campaigns (Google, Facebook, Instagram, YouTube etc.).
2. Measure, monitor, and report results/metrics for digital ads, e-mail marketing campaigns, social media, and Google Analytics.
3. Research digital advertising trends and decide on appropriate placement of ads to maximize ROI.
4. Create and maintain e-mail marketing campaigns (Mailchimp etc.).
5. Assist creation of website landing pages with a focus on SEO (PPC, Keywords, Earned Media, On-page, Technical SEO etc.).
6. Other duties as assigned.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Competencies1. Customer/Client Focus
2. Ethical Conduct
3. Communication Proficiency
4. Organizational Skills
5. Technical Capacity
6. Time Management

Supervisory Responsibilities

This position has no supervision responsibilities.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to use hands and fingers to handle, feel or operate objects, tools or controls, and reach with hands and arms. The employee is frequently required to talk and hear.

Travel

No travel is expected for this position.

Job Qualifications

Minimum Qualifications/Experience:

  • Experience in digital marketing and social media - previous Healthcare industry experience preferred
  • Familiarity with Facebook Ads, Pay Per Click marketing and WordPress - preferred
  • Basic SEO knowledge - preferred
  • Detail oriented, self-motivated, a problem solver and a team player
  • Google Analytics and e-marketing metrics collection and reporting - preferred
  • Familiarity with e-mail marketing software preferred (Mailchimp, Constant Contact etc.)
  • Detail oriented, self-motivated, a problem solver and a team player
  • Ability to navigate multiple computer screens and browsers quickly and accurately
  • Ability to excel in a very fast-pace team environment
  • Ability to continuously "exceed" company and customer expectation
  • Strong communication skills & professional demeanor

Education/Certifications:

  • Bachelor's Degree in Marketing or related field preferred or equivalent education, training, and experience.

Additional Eligibility Qualifications

None required for this position.

Compliance

Adheres to Envision's Code of Conduct and Compliance Policies and attends annual Compliance training as set forth by the Company.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Other duties may be assigned as needed by supervision.

Company Benefits

Below is a list of benefits that are offered to employees, once eligibility is met.

  • Health Benefits: Medical/Dental/Vision/Life Insurance
  • Company Matched 401k Plan
  • Employee Stock Ownership Plan
  • Paid Time Off + Paid Holidays
  • Employee Assistance Program

OSHA Exposure Rating: 1

It is reasonably anticipated NO employees in this job classification will have occupational exposure to blood and other potentially infectious body fluids.

Envision Radiology is an equal opportunity employer (M/F/D/V). We recruit, employ, train, compensate and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, disability, veteran status, or any other basis protected by application federal, state or local law.