Digital Marketing Specialist

at Veda Data Solutions
Published July 17, 2023
Location Harrisburg, PA
Category Default  
Job Type Full-time  


Veda helps patients get the care they need by untangling complex data management problems using advanced scientific approaches and in-depth collaboration. Our technology reflects what our people provide: quality without ego, honesty backed by science, and warmth in an industry not known for having much heat.

Veda is made up of talented professionals that are driven to do meaningful work to change healthcare from the inside out. We are also friends, parents, partners and caregivers. Veda's benefits reflect our values-we offer fully paid, low or no-deductible medical, dental and vision insurance for our employees and their families. We ensure that employees can take time off to recharge and have flexibility to care for themselves and their families.

Veda is looking for sharp-minded do-gooders who share our values:

Collaboration Working together to identify solutions to current problems

Openness Actively listening, sharing and holding space for new ideas, perspectives and people

Integrity Doing the right thing, honestly and transparently.

Grit Displaying passion and perseverance to achieve our goals.

Ready to build the future with us?

About the Position

Veda is seeking a talented Digital Marketing Specialist to join our rapidly growing team. You will be an integral collaborator within the marketing department, researching and optimizing our user's digital experience, reporting directly to the Director of Marketing.

The Digital Marketing Specialist will oversee, update, and monitor Veda's digital marketing assets including the Veda website, social media and digital media campaigns. All with the goal of maximizing quality lead generation delivery to our Growth Team. The ideal addition to our team will have proven experience crafting complex automation strategies and sequencing email campaigns.

Responsibilities include:

      Website Administration

    • Oversee and manage [wordpress]; Build and update web pages as needed
    • Manage our vendor partner Host/Dev support team
    • Web Analytics: manage and review our reporting platforms (3)
    • Provide Insights, Reporting and Optimization recommendations
    • Digital Engagement Monitoring

    • Monitor ABM campaigns (eblasts, paid campaigns)
    • Provide insights and recommendations to improve performance against KPIs (engagement/conversions)
    • Digital Media Ads

    • Set up, Monitor and optimize ad buys
    • Provide Insights, Reporting and Optimization recommendations
    • Social Media Execution and Engagement

    • Coordinating, Posting, and Monitoring of social media presence
    • Maintain updates


About You:

    • You have demonstrated ability to quickly learn about and understand complex products, and then break them down for simple comprehension with visual designs
    • You have excellent organizational skills and the proven ability to meet tight deadlines
    • You have executed an omnichannel approach to effectively deliver marketing content
    • You have a demonstrable eye for visual design and clear presentation of ideas
    • You could get lost in the rabbit hole of quantitative reporting and optimizations
    • You authentically embody Veda's core values: openness, integrity, collaboration and grit

Minimum Requirements:

    • 4+ years of professional experience success developing digital B2B marketing assets
    • 2+ years of experience in WordPress administration
    • Comprehension of channel planning and customer journey mapping
    • Strong critical thinking and ability to learn about and understand complex products
    • Deep understanding of advertising fundamentals, including positioning, branding and principles, and strategy
    • Ability to work independently with minimal supervision
    • Bachelor's degree or relevant work experience

Our COVID Commitment: Veda is committed to prioritizing the health, safety and emotional well being of our employees and their families. Veda has always embraced the benefit of each employee working remotely, collaboratively.

All employees are required to be located within the USA.

We look forward to learning more about youapply to join the Veda team today!