Digital Marketing Specialist

at Rincon Recruiting
Published July 15, 2023
Location Ventura, CA
Category Default  
Job Type Full-time  


Digital Marketing Specialist

Job Requirements and Responsibilities:

  • Monitor keyword rankings and organic performance for Amazon listings
  • Create premium A+ Content for Amazon
  • Optimize paid advertising campaigns using SEO and other tools
  • Implement social media strategy in conjunction with company vision
  • Oversee the creation and maintenance of social media content
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Identifies trends and insights and optimizes spend and performance based on the insights
  • Brainstorms new and creative growth strategies through digital marketing
  • Plans, executes, and measures experiments and conversion tests
  • Collaborates with internal teams to create landing pages and optimize user experience
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborates with agencies and other vendor partners

Digital Marketing Specialist Requirements and Qualifications

  • Minimum of a Bachelor's Degree in Marketing or similar field
  • Minimum of 1 year of experience as a Digital Marketing Specialist or similar role
  • Experience in optimizing landing pages and user funnels
  • Experience on Amazon & Amazon PC
  • Experience with Adobe Suite
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website / marketplace and marketing analytics tools (e.g., Google Analytics, SEMRush, Helium10 etc.)
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML / CSS a plus