Digital Marketing Specialist

at Texas Roadhouse
Published July 12, 2023
Location Louisville, KY
Category Default  
Job Type Full-time  


Want to love your job? We're hiring at the Texas Roadhouse Support Center! Flexibility, teamwork, and fun are some of the reasons our employees are proud to be Roadies. Apply today and join our team!

We offer a comprehensive total rewards package on the first day of the month following 31 days of employment to Support Center Employees that meet our benefit eligibility requirements. The total rewards package includes, but is not limited to, the following:
•A choice of medical plans that are best in class
•Dental and Vision Insurance
•Paid Vacation, Parental, Donor, Bereavement and 100% Paid Maternity Leave
•Adoption Assistance
•Short-Term and Long-Term Disability
•Life, Accident and Critical Illness Insurance
•Identity Theft Protection
•Employee Assistance Program
•Business Travel Insurance
•401(k) Retirement Plan
•Flexible Spending Accounts
•Tuition Reimbursements up to $5,250 per year
•Quarterly Restricted Stock Units Program
•Annual holiday bonus

We also offer a variety of services for our Support Center employees! Car detailing and oil changes in the parking lot, on site haircuts, workout gym with personal trainers, spray tans, dry cleaning delivery service, chair massages just to name a few! We also have a Registered Nurse in the building to help with our wellness initiatives and keep us healthy. Willie's Joynt is our full-service café that serves breakfast and lunch and prepares delicious TO GO meals. We love taking care of our Roadie family and making our company a LEGENDARY place to work! As our founder, Kent Taylor once said, "We are a people company that just happens to serve steaks." Check us out, you won't be disappointed!

The Brand Loyalty team leads the development of marketing programs across every digital touchpoint, including web, email, SMS, social media, mobile apps, and more! We are looking for a Digital Marketing Specialist to lead brand loyalty efforts for our brand(s).

The right candidate will be responsible for market research, curating and updating content for all digital channels, create and execute on local and national promotions, act as a liaison between field and support teams, and provide KPIs and ROI on all campaigns.

Who you are
The right person for this role will be someone who loves content creation and has an eye for detail. You are someone who thrives on collaborating with others, and you have no problem thinking of creative ways to tell stories online. You will also have experience leading projects and getting buy-in on ideas that other people might think are crazy!

What you'll do
- Develop social media, email, and SMS acquisition & loyalty strategies
- Lead creation of monthly content calendars, getting approval and buy-in from key stakeholders
- Work with our Field Marketing team to identify local digital marketing opportunities
- Create paid social media campaigns (Facebook Ads Manager, Google Ads, etc.), build reporting to measure performance
- Explore opportunities with new or underutilized CRM and social media functionality (customer journeys, Instagram Reels, etc.)
- Partner with Graphic Design team to create images, videos, GIFs, and other forms of content for digital usage
- Day-to-day point of contact for our field team, platform partners, and other potential third-party creative vendors

- Be brand voice across all digital platforms
- Interact daily with our audiences to build loyalty, trust, and engagement
- Create "real-time" content to take advantage of trends and culturally relevant moments
- Create and maintain guest engagement best practices to share with our broader Marketing team

- Create consistent reporting to measure campaign performance
- Implement analytics integrations to track cross-channel performance (Facebook Pixels, Google Analytics, Google Tag Manager, Mobile SDKs, etc.)
- Lead creative discussions with our marketing leadership and broader marketing teams
- Present digital strategies and results to various internal stakeholders (including C-Suite and department leaders)

- Assists in enhancing guest experiences on our owned web properties
- Drafts, implements, maintains, and revises online marketing campaigns to drive sales and revenue
- Optimize copy and landing pages for search engine optimization
- Perform ongoing keyword research including discovery and expansion of keyword opportunities

Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

We are proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, gender, gender identity, disability, veteran status, sexual orientation, citizenship, national origin, or any other legally-protected status. We encourage and welcome all applicants to apply.

Education: Bachelor's Degree preferably in Advertising, Marketing, Communications or similar.

Experience: Minimum 3 years in a digital marketing or similar role. Experience driving loyalty or social media for a brand.

Computer Skills: Proficient in Outlook, Microsoft Office, Adobe products (especially Photoshop and Illustrator), and strong typography skills.

An office environment in a controlled atmosphere building

This job description includes essential functions and basic duties and is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as appropriate. This document is not a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.