Job Description

Job Description

General Summary:

The Digital Marketing Specialist role is a mid level position responsible for several aspects of a clients digital marketing package such as: advertising/paid search, graphics and digital assets, local search engine marketing, website updates, email/SMS marketing, content, social media posting, and web analytics. Full & part-time positions available with flexible scheduling options.

Principal Responsibilities and Duties:

• Create visual concepts using computer software to communicate ideas that inspire, inform, or captivate consumers

  • Advise clients and/or account managers on strategies to reach a particular audience

  • Create images that identify a product or convey a message

  • Incorporate changes recommended by the clients into the final design

  • Review designs for errors before printing or publishing them

• Create and manage ads in Facebook Business Manager

  • Develop and implement strategy and budget

  • Interact with clients and account managers regarding ads and budget

• Knowledge of WordPress

  • Create and/ or update client website and class schedules

  • Add new pages including landing pages based on client offers

  • Utilization of SEO and UI/UX best practices

• Demonstrate ability and desire to learn local SEO best practices, and implement onsite and offsite SEO (including backlink strategy)

• Create and manage profiles for social media channels, including, but not limited to Facebook, Twitter, YouTube and Instagram

  • Upload photos and videos to specified profiles

  • Create engaging social content

• Work with Account Managers and clients to establish and maintain a community events calendar for clients to identify key events for participation and promote events online in conjunction with social media

• Collaborate with cross-functional team members

• Participate in monthly meetings and other marketing planning meetings as needed

• Acquire and share new industry best practices company-wide

• Maintain Contact Relationship Manager (CRM) for client interaction

• Complete tickets, team assignments (queue), and all deliverables assigned to individual and team(s)

Digital Marketing Specialists at TAG are given the opportunity to specialize in particular areas that best suit each persons set of skills and desired responsibilities, but must be capable of performing all necessary duties.

Required Skills:

• Must be adept at constantly seeking information on industry changes

• Must be a skilled researcher

• Ability to clearly and effectively articulate thoughts and points

• High levels of integrity, autonomy, and self-motivation

• Must be able to quickly and effectively adapt to the ever changing landscape of the organization and industry

• Excellent analytical, organizational, project management, and time management skills

• Ability to effectively communicate regularly with clients and foster growth of the client relationship

• Ability to think creatively and strategically while utilizing out of the box methods to increase client ROIs

• Ability to identify and resolve problems quickly and efficiently

• Demonstrate the ability and willingness to help others achieve their best

• Ability to meet deliverables consistently and without the creation of bottlenecks

• Ability to work within multiple cloud based software systems such as CRM, ticketing, messaging, Google Suite

• Must have excellent interpersonal skills including strong verbal, listening, and written communication

• 4+ Years Experience in Digital Marketing

TAG DIGITAL MARKETING is an Equal Opportunity Employer

Company Description TAG a full service digital marketing agency, specializing in Internet Marketing since 1999. Our core services include Search Engine Marketing, Local Search, Content Development, Analytics, Website Design/Development, Conversion Optimization, Social Media, Paid Search and Re-Targeting. Our marketing and digital experts create and maintain customized internet marketing strategies allowing our clients to drive the most efficient ROI possible.

TAG works with companies of all sizes from Fortune 500 firms and national franchises to small business owners.

Company Description

TAG a full service digital marketing agency, specializing in Internet Marketing since 1999. Our core services include Search Engine Marketing, Local Search, Content Development, Analytics, Website Design/Development, Conversion Optimization, Social Media, Paid Search and Re-Targeting. Our marketing and digital experts create and maintain customized internet marketing strategies allowing our clients to drive the most efficient ROI possible.rn rnTAG works with companies of all sizes from Fortune 500 firms and national franchises to small business owners.

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