Digital Marketing Specialist

at Digital Pharmacist
Published July 11, 2023
Location Austin, TX
Category Default  
Job Type Full-time  

Description

Summary of Job:

This position will require you to work closely with our customers and other Lumistry teams in order to achieve the pharmacy’s digital marketing goals. Will be responsible for creating and managing social media campaigns, contributing to campaign media strategy, identifying winning creative, listing and review management, and assisting in organic and paid posting efforts.

Description of Job Duties:

  • Write and design creative, compelling Facebook ads and/or posts for pharmacies and publish with appropriate budget, audience, copy, etc.
  • Use Tiger Pistol to oversee budget, execution, and quality control for client Facebook ads.
  • Create copy and develop creative for organic social content
  • Manage and schedule organic content calendar
  • Audit input data for accuracy
  • Create case studies on successful campaigns for company use
  • Communicate with customers via phone, email, and zoom call to discuss pharmacy goals and create a comprehensive marketing plan to achieve them.
  • Analyze data and review success with customers while preparing suggestions for any campaigns that did not meet goals.
  • Advise clients on strategies for making their advertising successful
  • Complete special projects and responsibilities (i.e. help with internal employee trainings, assist with enterprise projects, etc)
  • Complete assessment goal calls/trainings with customers to increase ROI and ensure they know how to be successful with their digital marketing product
  • Other duties as assigned

Required Education, Knowledge and Special Skills:

  • Excellent written and verbal communication skills
  • Strong attention to detail
  • Ability stay organized while juggling multiple priorities
  • Capable of meeting project deadlines
  • Interest in social media, marketing, and technology
  • Strong project management skills
  • Ability to think creatively

Preferred Knowledge and Experience:

  • Experience with digital marketing preferred
  • Experience with Salesforce preferred
  • Experience with Tiger Pistol, Photoshop or Canva preferred
  • Experience with Display advertising (Google ads, geofencing, facebook ads)
  • Customer service experience a plus
  • Prior experience in the pharmacy industry preferred

Other Information About This Job:

  • This job will be based in our HQ in Austin, TX.

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