Kforce is working with a client in search of a Digital Marketing Specialist. This position is direct hire, full time and hybrid on-site 2-days a week in West Hartford, CT.

Summary:
We are looking for a results-oriented Digital Marketer who thrives in a dynamic and fast-paced environment. The successful candidate will be responsible for the day-to-day execution of web, email, and marketing automation activities across multiple business units. The Digital Marketing Specialist will be responsible for measuring and reporting the effectiveness of digital marketing campaigns and making data-driven recommendations for continuous improvement. They will need to keep up with the current evolution of online marketing technology, have strong analytical skills, and possess a drive for improvement to the business.

Responsibilities:

• Support the various marketing teams across North America's business units, prioritizing and managing the digital needs of multiple projects and campaigns
• Manage and update web properties and channels, ensuring a best-in-class experience for site users
• Proactively seek out areas for optimization across digital platforms and make recommendations that add strategic value to business marketing efforts
• Collaborate with marketing teams and creative agencies to develop and execute digital product launches and email and web marketing campaigns in accordance with brand standards
• Manage reporting tools and oversee data analysis and conclusion/insight development
• Implement and optimize personalized, targeted marketing campaigns through our email and automation platforms
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Measure and optimize campaign performance to deliver relevant marketing content to customers and influencers at the right time during the buying cycle
• Conduct user tests, surveys, and interviews