We are looking for a Digital Marketing Specialist to join our team. We are seeking a candidate who is adept at SEO, Google Analytics, Shopify, HTML, Photoshop, and Illustrator, with solid experience in email marketing using platforms such as MailChimp. The ideal candidate will have a keen understanding of the digital marketing landscape and will be able to implement strategies that drive our business goals.

Responsibilities:

1. Develop and implement SEO strategies to increase website traffic and our online presence.
2. Monitor and analyze our performance on Google Analytics, making recommendations for improvement where necessary.
3. Maintain our e-commerce platform on Shopify, ensuring it is always up-to-date and effective in driving sales.
4. Use HTML, Photoshop, and Illustrator to create compelling online content that aligns with our brand and engages our target audience.
5. Execute email marketing campaigns using platforms like MailChimp, optimizing for engagement and conversion.
6. Coordinate with sales and other departments to synchronize marketing efforts and optimize results.

Requirements:

1. Bachelor's degree in Marketing, Business, or a related field.
2. Proven experience in digital marketing, specifically with SEO, Google Analytics, Shopify, HTML, Photoshop, Illustrator, and email marketing platforms like MailChimp.
3. Strong understanding of current online marketing concepts, strategy, and best practices.
4. Excellent verbal and written communication skills.
5. Ability to work independently and manage multiple projects simultaneously.
6. Strong problem-solving skills and attention to detail.

Preferred Skills:

1. Familiarity with other digital marketing tools and strategies (e.g., PPC, Social Media Marketing, Content Marketing).
2. Proficiency with data analysis and reporting tools.
3. Adept at coordinating cross-functional teams.
4. Demonstrated creativity and innovation in developing marketing strategies.