Digital Marketing Specialist

Published March 30, 2023
Location Morrisville, PA
Category Default  
Job Type Full-time  


Why Norstella? Norstella unites market-leading companies that all have a shared goal of improving patient access. Each organization (Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making.

Together, we help our clients:

  • Assess the market need and competitive landscape

  • Know precisely which drugs to prioritize in their portfolios

  • Find out where the launch difficulties will be—before they’re difficulties

  • Track and improve market access post-launch

By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. At Norstella, we don’t just deliver information and insights. We deliver answers you can act on.

Norstella is seeking a Digital Marketing Specialist to execute its digital strategies across all marketing channels. The ideal candidate will possess a keen understanding of best digital marketing practices, as well as excellent communication skills to collaborate cross-functionally with Marketing, Business Development, and Sales Operations teams.

This is a great opportunity for a self-starter who wants to learn new systems, grow in their marketing career, and is not afraid to be "in the weeds."


  • Web content: Coordinate content across all Norstella web properties for both internal and external customers, while maintaining brand integrity and best SEO practices

  • Campaign management: Support paid digital advertising and social media campaigns, including proofreading to ensure error-free digital campaigns

  • Reporting: Gather, report on, and analyze campaign results and other key performance metrics from a range of sources including analytics tools, social media platforms, and research tools

  • CRM support: Support the completion of meta information and properties in Salesforce

  • Optimization and research: Perform regular optimization activities on customer-facing website platforms and internal systems, while maintaining best digital marketing practices

  • And other duties as assigned.


  • Experience executing digital marketing strategies across multiple channels, including website, email, social, and others

  • Experience with WordPress or comparable CMS platform

  • Experience with Salesforce or comparable CRM platform

  • Experience with design tools (e.g. Adobe, Canva, etc.)

  • Clear understanding of Google Analytics

  • Working knowledge of HTML, CSS / SCSS, and JavaScript

  • Experience with marketing automation platforms (HubSpot preferred)

  • Basic understanding of SEO tactics

  • Ability to troubleshoot user experience issues through content management systems

  • Strong communication skills and the ability to translate data into actionable marketing plans

  • Attention to detail with the ability to work well in and across team

  • 4-year degree or equivalent work experience

  • 2+ years of relevant, multi-channel digital marketing experience

  • Experience in marketing tech stack as outlined in Qualifications segment

  • Excellent demonstrable verbal and written communication skills

  • Good knowledge of MS Office including Word, Excel and PowerPoint

  • Exceptional attention to detail

  • Devotion to systems, repeatability, efficiency, and measurement

  • High technical acumen

  • Selfless team player with commitment to maintaining strong culture

The guiding principles for success at Norstella:

01:  Bold, Passionate, Mission-First

We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients.  Our clients and the mission in what we are trying to accomplish must be in the forefront of our minds in everything we do.

02:  Integrity, Truth, Reality

We make promises that we can keep, and goals that push us to new heights.  Our integrity offers us the opportunity to learn and improve by being honest about what works and what doesn’t. By being true to the data and producing realistic metrics, we are able to create plans and resources to achieve our goals.

03:  Kindness, Empathy, Grace

We will empathize with everyone's situation, provide positive and constructive feedback with kindness, and accept opportunities for improvement with grace and gratitude.  We use this principle across the organization to collaborate and build lines of open communication.

04:  Resilience, Mettle, Perseverance

We will persevere – even in difficult and challenging situations.  Our ability to recover from missteps and failures in a positive way will help us to be successful in our mission.

05:  Humility, Gratitude, Learning

We will be true learners by showing humility and gratitude in our work.  We recognize that the smartest person in the room is the one who is always listening, learning, and willing to shift their thinking.

Location: Remote

Travel Requirements: <15%


  • Medical and prescription drug benefits

  • Health savings accounts or flexible spending accounts

  • Dental plans and vision benefits

  • Basic life and AD&D Benefits

  • 401k retirement plan

  • Short- and Long-Term Disability

  • Education benefits

  • Paid parental leave

  • Paid time off

The expected base salary for this position ranges from $55,000 to $60,000.Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

Norstella is an equal opportunities employer and does not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, color, nationality, ethnic or national origin, religion or belief, disability or age. Our ethos is to respect and value people’s differences, to help everyone achieve more at work as well as in their personal lives so that they feel proud of the part they play in our success. We believe that all decisions about people at work should be based on the individual’s abilities, skills, performance and behavior and our business requirements. Norstella operates a zero tolerance policy to any form of discrimination, abuse or harassment.

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.