Digital Marketing Specialist

at VisionPoint Marketing
Published March 24, 2023
Location Raleigh, NC
Category Default  
Job Type Full-time  


VisionPoint Marketing is looking for a Digital Marketing Specialist to join our growing Media team. The Digital Marketing Specialist is accountable for the successful planning, creating, launching, optimizing, and reporting on best-in-class digital advertising campaigns across a variety of channels, including Google, Facebook, Snapchat, LinkedIn, Twitter, TikTok and more. The Digital Marketing Specialist works closely with other VisionPointers to ensure we exceed client expectations and goals.


  • Collaborate with Marketing Strategists and Account Directors in the development of digital marketing strategies and plans for VisionPoint’s clients.

  • Execute marketing across all digital marketing channels including (but not limited to) programmatic media, SEM, and social media.

  • Consult with our Media Analysts to plan, implement tracking, and manage marketing metrics within web analytics interfaces to produce reports and present information to clients.

  • Provide strategic guidance and subject matter expertise in developing effective, accurate media plans and supporting campaign documentation.

  • Regularly meet with internal and external stakeholders, including direct presentations to your assigned Higher Education clients.

  • Utilize full suite of platform reporting tools and Google Analytics to interpret and act on performance, with support from VisionPoint’s Analytics team.

  • Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels, including paid social.


The ideal candidate would possess the following skills, interest and experience:

  • Bachelor’s degree in Marketing or a related field or equivalent experience.

  • 1-3 years of experience in a comparable role.

  • Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.

  • Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment.

  • Strong verbal, written and interpersonal skills.

  • Desire and demonstrated ability to thrive within a team environment.

  • Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job.

  • Passion to deliver work that’s excellent and efficient.

  • Ability to effectively plan, anticipate and take proactive, appropriate action.

  • Thirst for knowledge and passion to learn and grow in your area of expertise.

  • Sense of ownership and accountability to the goals, the client and the team.

  • Willingness to actively contribute to VisionPoint’s culture and embody our values.

Don't quite meet all of our requirements? Apply anyways. It's been proven that minorities are less likely to apply to a job if they don't match the posted requirements to a T. We at VisionPoint value diversity and want to continue creating a diverse, inclusive, and equitable environment. If this role and the prospect of serving the higher education sector excites you, but you are missing a few bullet points, we would still love to see your application. Even if this role isn't the right fit, there's a chance another role or a future opportunity could align with your experience.


Commensurate with experience.


At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, unlimited PTO and 401k with company match. That’s why it’s important to us that future team members connect with – and contribute to – our culture. Our communication, our collaboration, our satisfaction, and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. While we share a common set of values, we also are firm believers in the importance of diversity, equity, and inclusion, and we’re committed to making VisionPoint, as well as the higher-education industry, better by bringing diverse perspectives, experience, and beliefs to the table.

In short, we believe in the work we do, we support each other, we work hard, and we like to have a bit of fun too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.

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