Digital Marketing Specialist

at Larson Texts, Inc.
Published March 21, 2023
Location Erie, PA
Category Default  
Job Type Full-time  


The Digital Marketing Specialist helps develop and execute strategic go-to-market plans and full-funnel, multi-channel campaigns, and plays an integral role in building and engaging the customer base. Your work will include: Developing and executing marketing activities with a focus on Digital Marketing. Planning and executing all website, SEO/SEM, email, social media, and display advertising campaigns. Measuring, analyzing, and reporting on all digital marketing campaigns and assessing against goals (KPIs and ROI). Identifying trends and insights to optimize spend and performance. Collaborating with internal teams to create landing pages and enhance the user experience. Maintaining marketing automation integration with CRM and manage efforts and processes to improve operational efficiencies. Supporting essential marketing operations initiatives in HubSpot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing. Brainstorming new and creative growth strategies through digital marketing. Working with external agencies and vendors to execute marketing programs. A Qualified Candidate: Has a minimum of 3 years of marketing experience including hands-on experience with SEO, Google Analytics, marketing automation/CRM software and web design Has a bachelor’s degree in marketing, communications, or related field Is a critical thinker with strong problem-solving skills Has strong organizational and communication skills Has experience developing and executing digital marketing strategies, required Has experience with HubSpot and Google Analytics, required Has Salesforce experience, preferred All Our Team Members: Possess exceptional listening, writing, and presentation skills Are resourceful and motivated to ask questions and solve problems Manage their time effectively Demonstrate commitment to product success with integrity, a strong work ethic, professionalism, and a team-oriented attitude Leading the market with over five million student users each year, Larson Texts, Inc. and its subsidiary Big Ideas Learning, LLC produce mathematics education materials for kindergarten through college calculus. For more than 45 years, we have been deeply committed to providing innovative and coherent products that inspire students and teachers and empower them to achieve greatness. We offer many benefits including health insurance, personal time off, 401k, tuition reimbursement, healthy lifestyle reimbursement, flexible work schedules, a casual and modern work environment, coffee/tea/snack stations, free parking, and on-site access to wooded walking trails. This career is located in Erie, PA. Apply at