Digital Marketing Specialist

at Digital Marketing Recruiters
Published March 17, 2023
Location Grapevine, TX
Category Default  
Job Type Full-time  


Digital Marketing Specialist (Onsite - Grapevine, TX) Are you looking to join a supportive, high-performing team where the work you do has a significant, meaningful, and daily impact? Are you a hungry, humble digital marketer looking for a career-making role at a growing company with an engaging and nurturing culture? As a Digital Marketing Specialist, you will be responsible for executing digital customer acquisition efforts. This is your chance to accelerate your career in a fast-paced, high-performing, growth-minded company with a solid balance of caring, people-focused culture and career opportunities. What You'll Do Create, manage, and optimize acquisition campaigns through paid media channels, primarily search, display, social, and third-party listing sites. Coordinate planning and allocation of budgets across all digital channels to maximize return on investment. Optimize all campaigns through creative, targeting, and/or bid adjustments to increase performance and efficiency. Conduct A/B testing and iterate for success. Manage local SEO through Google My Business and Apple Maps. Use Salesforce to build and deploy email marketing campaigns and journeys, measure effectiveness and consult on opportunities to optimize. Audit our company’s websites for accuracy of content, performance, and optimization opportunities. Develop and analyze reporting to track KPIs and other data-driven insights that lead to measurable improvements. Communicate insights and recommendations clearly. In fact, you’ll be on the ground floor of our Salesforce Datorama implementation to help assist your efforts. Work effectively with tools such as Salesforce, Datorama, Google Tag Manager, and Google. AdWords, Google Analytics, and Facebook Ads Manager. Partner with vendors for services like programmatic display and other digital partners to manage the creation, optimization, and testing of display and online video campaigns. Oversee day-to-day engagement with SEO vendors to improve online content performance. Stay current with digital marketing tactics, updates, and enhancements to identify new opportunities, improvements, and compliance. Other mission-critical team contributions as assigned, such as: suggestions for our next team lunch, ideas on naming a new neighborhood, or the perfect meme to bring a little unexpected joy at work. We Offer Collaborative Culture. Career Growth Opportunities. Business Culture is founded on honesty and integrity. We care about our people. Strive for high impact outcomes driven by a culture built on respect, trust, and transparency. Results-driven by accountability, consistency, predictability, and efficiency. Listening to the needs and concerns of our internal and external customers as we work together delivering high-quality homes. Requirements 3-6 years relevant experience executing digital marketing strategies, with 3 years minimum of hands-on experience executing SEM and paid social. Proven experience in Google Analytics, Google AdWords, Google Search Console, Google My Business, Facebook Ads Manager, and Apple Maps (preference given for associated certifications). Functional understanding of XML feeds and APIs. Eye for SEO enhancements and effective SEO copywriting and keyword integration. Salesforce Marketing Cloud and Datorama experience are a real plus. Google AdWords and Analytics Certifications preferred. Other digital marketing certifications are highly considered as well. Experience in the home building industry is a plus. Proactive, organized, detail-oriented self-starter with a bias for action. Data driven with strong analytical, project and time management skills. Effective listener and clear communicator. Energized by problem solving with an innate sense of curiosity. Consistent, efficient, and predictable work habits and behaviors. Associate degree or higher in Marketing, Advertising, Business or a related field. Valid TX Driver's License, Annual DMV background check, annual auto insurance renewal. Your proven recipe for success...and your favorite recipe for a no-fuss weeknight dinner. Compensation $70,000 to $80,000