Digital Marketing Specialist
|Published||January 13, 2023|
_It is our people behind life's passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you've found your fit._
_Have what it takes? Join us._
**Digital Marketing Specialist**
Brunswick embodies innovation + inspiration on the water. Home to marine's most recognized consumer brands like Mercury Marine, Boston Whaler, Sea Ray and Lund, the company is defining the industry as the leading manufacturer of recreational boats, engines, parts and accessories.
We are seeking a Digital Marketing Specialist to help rebuild our team. The ideal candidate combines business insight and communication skills with superb marketing campaign execution. This person will partner with Brunswick's brand marketing leaders to create comprehensive digital marketing campaigns using a consultative approach to maximize performance. The role requires a balance of strategic vision and tactical execution.
+ Works collaboratively with brands and functional digital experts to translate business objectives and strategies into cohesive, multi-channel digital marketing campaigns that drive growth
+ Serves as point-of-contact for brand team and conduit to the digital product owners and digital functional leads
+ Continuously improves performance by analyzing insights relative to campaigns and site metrics
+ Thinks critically about processes around digital engagement, and identifies new ideas that can help us disrupt the industry and challenge the status quo
+ Recommend a/b tests for site improvements to meet core web vital standards & campaign performance goals
+ Assist with website maintenance including site authoring, ticket requirement capturing and ticket testing
+ Work with Paid Media team to provide strategy for search, display and social ads
+ Partner with Marketing Automation team to create email campaigns and manage leads across the sales funnel
+ Collaborate with SEO team to ensure SEO is being implemented into campaigns, product launches and blogs
+ 3+ years of marketing experience
+ Bachelor's degree in marketing, communications, business or related field
+ Proven experience leading integrated digital marketing strategies and campaigns
+ Expertise in website CMS platforms and SEO best practices
+ Experience with marketing automation platforms and ability to create and send email marketing
+ Knowledge of paid digital advertising programs with Google, Bing, social media ads and more
+ Strong project management skills
_We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process._
Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled
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Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [Click Here to Email Your Resumé] or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [Click Here to Email Your Resumé] .
Through innovation and inspiration, Brunswick is dedicated to redefining the future of the recreational marine market. We manage some of the most iconic and world-leading marine brands in propulsion, boats, parts and accessories, and business acceleration from our global headquarters in the Chicago suburb of Mettawa, IL.