Digital Marketing Specialist (Onsite - Grapevine, TX)

Are you looking to join a supportive, high-performing team where the work you do has a significant, meaningful, and daily impact? Are you a hungry, humble digital marketer looking for a career-making role at a growing company with an engaging and nurturing culture?

As a Digital Marketing Specialist, you will be responsible for executing digital customer acquisition efforts. This is your chance to accelerate your career in a fast-paced, high-performing, growth-minded company with a solid balance of caring, people-focused culture and career opportunities.

What You'll Do

• Create, manage, and optimize acquisition campaigns through paid media channels, primarily search, display, social, and third-party listing sites.
• Coordinate planning and allocation of budgets across all digital channels to maximize return on investment.
• Optimize all campaigns through creative, targeting, and/or bid adjustments to increase performance and efficiency. Conduct A/B testing and iterate for success.
• Manage local SEO through Google My Business and Apple Maps.
• Use Salesforce to build and deploy email marketing campaigns and journeys, measure effectiveness and consult on opportunities to optimize.
• Audit our company’s websites for accuracy of content, performance, and optimization opportunities.
• Develop and analyze reporting to track KPIs and other data-driven insights that lead to measurable improvements. Communicate insights and recommendations clearly. In fact, you’ll be on the ground floor of our Salesforce Datorama implementation to help assist your efforts.
• Work effectively with tools such as Salesforce, Datorama, Google Tag Manager, and Google.
• AdWords, Google Analytics, and Facebook Ads Manager.
• Partner with vendors for services like programmatic display and other digital partners to manage the creation, optimization, and testing of display and online video campaigns.
• Oversee day-to-day engagement with SEO vendors to improve online content performance.
• Stay current with digital marketing tactics, updates, and enhancements to identify new opportunities, improvements, and compliance.
• Other mission-critical team contributions as assigned, such as: suggestions for our next team lunch, ideas on naming a new neighborhood, or the perfect meme to bring a little unexpected joy at work.

We Offer

• Collaborative Culture.
• Career Growth Opportunities.
• Business Culture is founded on honesty and integrity. We care about our people.
• Strive for high impact outcomes driven by a culture built on respect, trust, and transparency.
• Results-driven by accountability, consistency, predictability, and efficiency.
• Listening to the needs and concerns of our internal and external customers as we work together delivering high-quality homes.

Requirements

• 3-6 years relevant experience executing digital marketing strategies, with 3 years minimum of hands-on experience executing SEM and paid social.
• Proven experience in Google Analytics, Google AdWords, Google Search Console, Google My Business, Facebook Ads Manager, and Apple Maps (preference given for associated certifications).
• Functional understanding of XML feeds and APIs.
• Eye for SEO enhancements and effective SEO copywriting and keyword integration.
• Salesforce Marketing Cloud and Datorama experience are a real plus.
• Google AdWords and Analytics Certifications preferred.
• Other digital marketing certifications are highly considered as well.
• Experience in the home building industry is a plus.
• Proactive, organized, detail-oriented self-starter with a bias for action.
• Data driven with strong analytical, project and time management skills.
• Effective listener and clear communicator.
• Energized by problem solving with an innate sense of curiosity.
• Consistent, efficient, and predictable work habits and behaviors.
• Associate degree or higher in Marketing, Advertising, Business or a related field.
• Valid TX Driver's License, Annual DMV background check, annual auto insurance renewal.
• Your proven recipe for success...and your favorite recipe for a no-fuss weeknight dinner.

Compensation

$70,000 to $85,000