Job Type

Full-time

Description

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the data.
• Brainstorms new and creative growth strategies through digital marketing.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Creating content, including text posts, video and images for use on social media.
• Promoting products, services and content over social media, in a way that is consistent with an organization's brand and social media strategy.
• Scheduling social media posts using applications.

Requirements

• 2+ Years of Experience in Digital Marketing, particularly within the industry.
• Experience executing paid social media campaigns.
• Creating and maintaining client relationships.
• Self-motivated yet customer-focused.
• Proficient in marketing research and statistical analysis.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Bachelor's or master's degree in marketing or a related field.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Full understanding of all social media platforms.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Need to be fluent in Spanish (read/write) and have an understanding of or experience working in the Hispanic market.