For over 45 years, the Love and Logic company has helps thousands of parents and teachers with a variety of educational products that encompasses over 150 books, audio recordings, videos, webinars, and curricula. Today, Love and Logic sells 16,000+ workbooks each year to parents and educators to assist in the raising of healthy, well-adjusted children.

In 2020, Love and Logic partnered with Amen Clinics and its companies to develop healthy, responsible, respectful children, bringing over 80 years of research and experience together. Amen Clinics has been in business for over 33 years and is one of the largest and most respected mental health private practices in the country. Amen Clinics specializes in brain and mental health, while Love and Logic has developed a wealth of practical strategies in developing happy, effective children. Together, they help kids take ownership of their brains and minds to optimize their biological, psychological, and social well-being so they can live happy, purposeful lives.

Responsible for the digital management of Love and Logic, as well as other brands within the Amen Clinics Companies, including Amen University, Amen Clinics, and others. Duties include helping develop, execute, and monitor marketing programs across a variety of channels. This includes communications among team members, attending meetings, working with the project management software system, adding, and editing website content, analyzing trends to help define the organization's marketing strategy, and contributing ideas on how to best reach the target market.

The person filling this role must have the ability to move from project to project, quickly organize information, is data-driven, possesses a strong knowledge of the eCommerce space, and is able to deliver on deadlines in a fast-paced environment. Excellent oral communication, written communication, and online research skills are essential for success in this position. This position requires knowledge of inbound marketing, paid search (PPC), content marketing, search engine optimization (SEO), social media, along with other digital mediums. The ideal candidate also has experience setting up, managing, testing, and optimizing campaigns in platforms, such as in Facebooks Business Manager and Google Ads. In addition, this person would have experience using Google Analytics as well as setting strategy and optimize funnels based on split testing of ad variations, such as creative, pricing, and offers.

• Collaborate with other team members (designers, writers, developers, marketers, etc.) as well as outside vendors and partners to develop, implement and monitor strategic marketing initiatives, such as email, social media, or digital campaigns. This may include attending meetings, following up with requests, and working with the team to create marketing materials.

• Manage internal projects through project management software (Asana)

• Proofread, edit, and assist with writing for content across different mediums

• Oversee all content initiatives to ensure customer engagement, brand consistency (adhering to brand guidelines), and a positive customer experience

• Measure and report performance of digital marketing campaigns and compare to goals (Key Performance Indicators). Report and analyze on the performance and efficiency of campaigns.

• Possessing knowledge of the eCommerce space, including competitive and marketing strategies, consumer research, usability best practices and industry trends.

• Create, review, and update content on e-commerce website(s) in collaboration with design, marketing, and product development teams

• The ideal candidate is also experienced in SEO and a variety of digital marketing paid efforts and can also set up, manage, conduct A/B testing, and monitor and analyze relevant metrics to evaluate the performance of each marketing campaign, such as in Facebooks Business Manager and Google Ads. In addition, this person would have experience using Google Analytics as well as setting strategy and optimize funnels based on split testing of ad variations, such as creative, pricing, and offers.

Qualifications and Requirements:

• Bachelors degree in Marketing or related field required (2-4 Years)

• Strong project management, analytical and critical thinking skills

• Passionate about marketing, self-sufficient, a strong interest in mental health

• Be a team player and bring innovation to the table in the fast-moving industry

• Ability to work both independently and in a team-oriented, collaborative fast-paced, results-driven environment

• Is data-driven and has an understanding of the eCommerce space, SEO, lead generation, Content Marketing, and is knowledge of setting up and testing paid media channels (including Facebook, Google Ads, Google Analytics, and Email Service Providers)

• Proficient with Microsoft Office Suite and Access. Strong Microsoft Excel skills required

• Experience with Shopify, WordPress, Kajabi, Klayvio (or a similar Email Service Provider), and enterprise resource planning software (such as Asana) a plus

Knowledge, Skills, and Abilities:

• Excellent organizational, planning and project and time management skills.

• Ability to develop professional relationships in all aspects of the position that result in stable, consistent, reliable, and courteous communication when dealing with internal stakeholders or other organizations.

• Ability to problem solve and work independently in a changing and multi-tasking environment with numerous deadlines.

• Proven ability to take direction and input and well as be able to effectively communication feedback that will achieve the intended goals.

• Ability to articulate learning to the team in laymens terms.

• High level of verbal and written communications skills.

• Demonstrated ability for accuracy and thoroughness.

• Exceptional written and verbal communication skills.

• Solid business acumen, management, and problem-solving skills.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sitting for long period of time

• Frequent typing and viewing of computer screen

• Frequent use of hand and fingers with machines, such as computer, copier, fax machine, scanner and telephone.

• Frequent hearing, listening and speaking in person

• Occasionally required to stand, walk, reach with hands and arms, stoop or bend

Work Environment:

The work environment described here are representative of those that an employee encounters white performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work indoors in temperature-controlled environment

• The noise level is usually moderate

Job ID: 2022-1634

External Company URL: www.amenclinics.com/

Street: 1929 Main St.